Add and manage products and categories

Add and manage your store's products and product categories.

This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!

You can add products to your Webflow store and organize and import them manually in the Ecommerce panel (individually or in bulk with a CSV file), or automatically with external sources.

In this lesson:

  1. Create individual products and categories
  2. Organize products in categories
  3. Manage products and categories
  4. Update products and categories
  5. Explore more ways of adding products and categories
  6. Understand item limits for your site plan

Create individual products and categories

You can add products manually to your products collection in the Ecommerce panel in either the Designer or the Editor.

Ecommerce > Products > Add new product

Adding products is very similar to adding CMS collection items. You can create an item, input the data in the appropriate fields, then choose to create the product, publish it immediately, or save it as draft.

You can also create product variations by defining option sets. Then you can update the details of each variant.

Learn more

Organize products in categories

You can organize products by adding them to categories. You can either create the categories in the categories collection, or create them from the categories field in the product item detail setting.

Learn more: The relationship between products and categories

Manage products and categories

At any moment, you can delete or archive a product or category from the collection item detail setting. You can also duplicate a product to quickly create a similar product.

In some cases, like when you’ve started with an Ecommerce template, you may want to delete a large number of products to replace them with yours. To do that you can use bulk actions, just like with CMS collections, to select all products and delete them with a single click. You can do this with categories as well.

Bulk actions also allow you to draft items, archive them, or stage drafted items to publish.

You can also export your products and save a backup of them in CSV format.

Learn more

Update products and categories

You can update any product or category at any time, then choose to stage it for publishing, publish it immediately, or save it as a draft to unpublish it on the next site-wide publish.

Learn more: Collection items

Explore more ways of adding and updating products and categories

You can also import your products automatically using a CSV file, or by integrating with external sources using services like Zapier or the Webflow API.

Learn more

Understand item limits for your site plan

If you exceed the item limit for your Webflow Ecommerce site plan, you'll get a message to upgrade before adding more items.


Item limits for each plan are:

  • 500 items on a Standard Plan
  • 1000 items on a Plus Plan
  • 3000 items on an Advanced Plan

Items include the total combined number of:

  • Products
  • Product variants
  • CMS items
  • Categories

Here's a breakdown of how each of the above counts towards your item limit:

  • 1 Blog post = 1 CMS item towards the overall limit
  • 1 Ecommerce SKU/Product = 2 CMS items towards the overall limit (each variant counts as 1 item)
  • 1 Blog post + 1 Ecommerce SKU/Product = 3 CMS items towards the overall limit

More information can be found on our site plan pricing page.

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