Learn how to set the SEO title and meta description for each page on your website.
The SEO title and meta description appear on Google or other search engines when someone searches for your website. You can update the SEO settings for each site page from its Page settings. After updating your SEO information, remember to publish your site to allow your changes to take effect.
In this lesson, you’ll learn:
To set SEO settings on a site page:
The title tag is often used as the page’s title in search results. We recommend that you keep it shorter than 60 characters.
A meta description isn't always used in results. Sometimes Google shows a text snippet from the site page that contains the search term someone typed into Google. For example, if you type in “Webflow meta description” to Google, you’ll see a search result about this article with the words “meta description” in the description. Meta, isn’t it?
If your meta description does show up in search results, it can prompt people to click through to your site page — especially if the description is relevant to the content of your page.
It's worth noting that there's no character length limit here, but search engines will truncate long titles and descriptions.
Important: Resist the urge to cram these fields with keywords to try and rig search results. Google ignores (and in some cases penalizes) deceptive practices.
When you add SEO settings to a Collection page, you'll define a pattern that all pages in that Collection will use for their title tag and meta description. Then, all Collection items in that Collection will pull their SEO settings from your defined pattern.
To define your pattern:
For example, you can add a dynamic “name” field in the title tag field to pull it straight from a Collection called “Blog posts.” Then, each blog post page will have a title tag matching the name of that blog post. You can also combine dynamic fields and add custom text.
Other things to note about SEO: