Webflow Experts

You or your agency can become a Webflow Expert to be featured in the Webflow Experts directory and Expert matchmaking tool. Then, prospective clients will be able to find and hire you for projects. To become a Webflow Expert, please visit our Experts page.

Once you’re approved as an Expert, you can create a customizable Webflow Expert profile that clients can discover in the Experts directory and Expert matchmaking tool.

In this lesson, you’ll learn about:

1. What is an Expert profile
2. How to activate and update your Expert profile
3. How to find your Webflow account owner email address
4. Experts directory
5. Expert matchmaking tool

What is an Expert profile

Your Expert profile is where clients can get to know you, your skills, and your past work. It’ll be visible on the Experts directory and through the Experts matchmaking tool. Your Expert profile is an extension of your Workspace Creator profile but, as a member of the Experts program, you can add additional, Expert-only details onto your profile, such as the services you offer and your pricing information.

Your Expert profile includes:

• Information about yourself (i.e., your bio, avatar, location, languages, and personal website)
• The services you provide
• Sites you want to showcase
• General pricing information for your services

Your profile also displays a badge indicating that you’re an approved Professional Partner or Enterprise Partner. Clients can also contact you for hire through your profile.

Note: When you’re accepted into the Experts program, we’ll do our best to assign your Expert status to what appears to be your primary Workspace. If you’d prefer your Expert information to be linked to a different Workspace, please contact support.

How to activate and update your Expert profile

To activate your Expert profile, first go to your Workspace profile page. You can get to your Workspace profile page by following these steps:

1. Go to Workspace settings > Public profile settings
2. Click Go to profile

Then, once you’re on your Workspace profile page, click Edit profile in the top right corner.

A modal will pop up where you can add your information in the different tabs. Once you have completed all of the required fields in each tab, the Activate Expert profile tab will be enabled. Go to the Activate Expert profile tab and click Activate Expert profile to activate your Expert profile.

Later, if you want to update the information in your Expert profile, go to your Workspace profile page and click Edit profile in the top right corner. Then, update the information as needed and click Save.

On your Expert profile, you can add:

• General details
• Expert details
• Availability
• Portfolio highlight

The General tab

In the General tab, you can add or update:

• Profile name
• Profile avatar
• Profile URL
• A link to your website
• Your city
• Your country
• An “About” bio

Note: The “Profile name” and “Profile avatar” fields in the General tab only affect your public Expert profile. If you want to change your internal Workspace name and avatar, go to Workspace settings > Workspace tab > Workspace section.

The Expert details tab

In the Expert details tab, you can add or update:

• Your business type (i.e., either Agency (company) or Freelancer (individual))
• Languages spoken
• Industry specialities (up to 3)
• Services offered
• Minimum project price
• Typical project size, hourly design rate, and hourly development rate (Note: This information will not be shown on your profile)
• Project inquiry email address (i.e., the email address that project inquiries are sent to)
• Directory cover image (i.e., the image displayed on your card in the Expert Directory)

Note: The Directory cover image will be displayed at 460 px wide by 325 px tall, although we recommend you upload your image at 4x these dimensions to ensure high resolution on retina displays. Supported file types for the Directory cover image include GIF, PNG, and JPEG and the maximum file size is 3MB.

The Availability tab

You can add or update your availability in the Availability tab to connect more precisely with clients through the Expert matchmaking tool. That way, you can tell potential clients when you’re available to take on new projects, and when you’re all booked up! You can update your availability at any time.

To update your availability status, go to the Availability tab and click Set availability status. 

You can set your availability status to Available or Not available. If you set your status to Not available, you can also add an estimated date of future availability. This information is displayed on your Expert profile and the Expert matchmaking form.

Note: If you haven’t updated your availability in a while, we’ll send you a reminder email. You’re required to keep your availability up-to-date to be recommended to clients through the Expert matchmaking tool.

The Portfolio highlight tab

In the Portfolio highlight tab, you can add a portfolio highlight to your Expert profile. This can be one of your Made in Webflow sites, or an image (JPEG, PNG, WebP, or GIF) that showcases a single site or a collage of your best work. You can also link your image to an external site (e.g., your company website or a client case study).

If you choose to upload an image for your portfolio highlight, note that the max file size for static images (e.g., JPEG and PNG) is 3MB and the max file size for GIFs is 8MB — although we recommend you compress the images below these limits to avoid long loading image times on your profile page. The portfolio highlight image will be displayed at 984 px wide by 625 px tall, although we recommend you upload your image at 2x or 4x these dimensions to ensure high resolution on retina displays.

To feature a Made in Webflow site as a portfolio highlight:

1. Make sure your site is showcased to Made in Webflow
2. Go to your Workspace profile page
3. Click Edit profile
4. Go to the Portfolio highlight tab
5. Select “Select a Made in Webflow site”
6. Choose your site from the dropdown
7. Click Save

To upload an image as your portfolio highlight:

1. Go to your Workspace profile page
2. Click Edit profile
3. Go to the Portfolio highlight tab
4. Select “Upload an image”
5. Click Upload
6. Add a Title for your image (optional)
7. Add a Website URL to link your image to an external site (optional)
8. Click Save

How to find your Webflow account owner email address

You’ll need to provide us with your Webflow account owner’s email address when you apply to be a Webflow Expert. This is the email address of the person who owns the Webflow account where you build sites for clients (if you’re a freelancer, this might be your own email address). After you provide the correct email address, we’ll be able to verify your account and send your commission payments.

To find your Webflow account owner email address:

1. Go to your Dashboard
2. Choose the Workspace where you build sites for clients from the Workspace dropdown
3. Go to Workspace settings > Members tab > Members
4. Find the member with the “owner” role

The owner’s email address will be listed next to their name. Please provide us with this email address when you sign up to be a Webflow Expert.

Experts directory

In the Experts directory, prospective clients can either scroll through the list of Experts, or filter by criteria (e.g., services offered, budget, language spoken). When a prospective client clicks on your entry in the directory, they can view your full profile, which includes the information listed in the Expert profile section above. Here, they can also contact you for hire.

Expert matchmaking tool

Prospective clients can also use Webflow’s Expert matchmaking tool to find an Expert to hire. Here, they can submit preferences to be matched with a small number of Experts who fit their criteria.

The Expert matchmaking tool matches clients with Experts based on criteria like availability status, minimum project price, services offered, and more. We recommend you ensure that the information in your Expert profile is correct and up-to-date, so you can be more accurately matched with prospective clients.

How to respond to client requests

When clients send you a request (either through the Experts directory or the Expert matchmaking tool), you’ll receive an email with their request.

You can click Review project request in the email to view the client’s project details (e.g., timeline, budget, etc.) and indicate whether you want to accept the project. You’re free to accept or decline whichever client requests you want. If you accept the project, you’ll be connected with the client through email. If you decline the project, the client will receive an email informing them that you aren’t available to help with their project.

To accept a project:

1. Click Review project request in the email
2. Select “Yes, I’d like to connect with the client about this project”
3. Click Submit

To decline a project:

1. Click Review project request in the email
2. Select “No, I don’t want to move forward with this project”
3. Click Submit

Pro tip: We recommend you respond to all client requests in a timely manner (i.e., within 1 business day). Experts who respond quickly to client requests rank higher in our Expert matchmaking tool algorithm.