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Webflow Experts

Become a Webflow Expert to be featured in our Experts directory and Expert matchmaking tool.

This video features an old UI. Updated version coming soon!

You or your agency can become a Webflow Expert to be featured in the Webflow Experts directory and Expert matchmaking tool. Then, prospective clients will be able to find and hire you for projects. To become a Webflow Expert, please visit our Experts page.

Once you’re approved as an Expert, you can create a customizable Webflow Expert profile that clients can discover in the Experts directory and Expert matchmaking tool.

In this lesson, you’ll learn about:

  1. Expert profiles
  2. How to find your Webflow account owner email address
  3. Experts directory
  4. Expert matchmaking tool

Expert profiles

Your Expert profile is where clients can get to know you, your skills, and your past work. It’ll be visible on the Experts directory and through the Experts matchmaking tool.

On your profile, you’ll have:

  • Information about yourself (i.e., your bio, avatar, location, languages, and personal website)
  • The services you provide
  • Sites you want to showcase
  • General pricing information for your services

Your profile will show a badge if you are an approved Professional Partner or Enterprise Partner. Clients can also contact you for hire through your profile.

An example Expert profile.

How to update your Expert profile

When you join the Experts program, you’ll receive a link to create/update your Expert profile. Every Expert has their own unique link, so make sure you keep track of it! If you’ve lost the link for creating/updating your Expert profile, please contact support.

How to find your Webflow account owner email address

You’ll need to provide us with your Webflow account owner’s email address when you apply to be a Webflow Expert. This is the email address of the person who owns the Webflow account where you build sites for clients (if you’re a freelancer, this might be your own email address). After you provide the correct email address, we’ll be able to verify your account and send your commission payments.

To find your Webflow account owner email address:

  1. Go to your Dashboard
  2. Choose the Workspace where you build sites for clients from the Workspace dropdown
  3. Go to Workspace settings > Members tab > Members
  4. Find the member with the “owner” role

The owner’s email address will be listed next to their name. Please provide us with this email address when you sign up to be a Webflow Expert.

The Workspace owner’s email address and role are highlighted in the Members tab.

Experts directory

In the Experts directory, prospective clients can either scroll through the list of Experts, or filter by criteria (e.g., services offered, budget, language spoken). When a prospective client clicks on your entry in the directory, they can view your full profile, which includes the information listed in the Expert profile section above. Here, they can also contact you for hire.

The Experts directory homepage in the Webflow Marketplace.

Expert matchmaking tool

Prospective clients can also use Webflow’s Expert matchmaking tool to find an Expert to hire. Here, they can submit preferences to be matched with a small number of Experts who fit their criteria.

The Expert matchmaking tool matches clients with Experts based on criteria like availability status, minimum project price, services offered, and more. We recommend you ensure that the information in your Expert profile is correct and up-to-date, so you can be more accurately matched with prospective clients.

The first screen in the Expert matchmaking tool.
Expert results from the Expert matchmaking tool.

How to update your availability

You can add or update your availability to connect more precisely with clients through the Expert matchmaking tool. That way, you can tell potential clients when you’re available to take on new projects, and when you’re all booked up! You can update your availability at any time.

When you join the Experts program, you’ll receive a link to set your availability, which will take you to the Set your availability page. Every Expert has their own unique link, so make sure you keep track of it! If you’ve lost the link to your page, please contact support.

Note: If you haven’t updated your availability in a while, we’ll send you a reminder email. You’re required to keep your availability up-to-date in order to receive client leads from us.

How to add or update your availability

To add your availability after joining the Experts program:

  1. Go to your Set your availability page
  2. Choose “Yes (available to start new projects within the next week) or “No” (not available for new projects this week)
  3. Add an estimated date of future availability, if you chose “No” in step 2
  4. Click Submit

You can also update your availability at any time. To update your availability:

  1. Go to your Set your availability page
  2. Choose “Yes (available to start new projects within the next week) or “No” (not available for new projects this week)
  3. Add an estimated date of future availability, if you chose “No” in step 2
  4. Click Submit
The Set your availability page includes a section to add your availability and a reminder to keep your availability up-to-date.

How to view your current availability status

To view your current availability status, go to your Set your availability page. Your status is visible at the top of the page in the Current status block. 

There are 3 availability statuses:

  • Available — You are available for new projects
  • Unavailable — You are unavailable for new projects. Your status will remain “unavailable” until the date passes for which you said you would be available again (e.g., if you said you would be unavailable until November 25, your status will remain “unavailable” until November 25.)
  • Expired — There are 2 ways to have an “expired” availability status. Your status will become “expired” 1 week after setting an “available” status, if you don’t update your status before it expires. Your status also becomes “expired” if the date on which you set an “unavailable” status passes (e.g., if you said you would be unavailable until November 25, your status will become “expired” on November 26, if you don’t update your status before it expires.)

When your availability status expires, we’ll send you a reminder email to update your status.

How to respond to client requests

When clients send you a request (either through the Experts directory or the Expert matchmaking tool), you’ll receive an email with their request. 

The “Review project request” button is highlighted in the project request email.

You can click Review project request in the email to view the client’s project details (e.g., timeline, budget, etc.) and indicate whether you want to accept the project. You’re free to accept or decline whichever client requests you want. If you accept the project, you’ll be connected with the client through email. If you decline the project, the client will receive an email informing them that you aren’t available to help with their project.

To accept a project:

  1. Click Review project request in the email
  2. Select “Yes, I’d like to connect with the client about this project”
  3. Click Submit

To decline a project:

  1. Click Review project request in the email
  2. Select “No, I don’t want to move forward with this project”
  3. Click Submit
Pro tip: We recommend you respond to all client requests in a timely manner (i.e., within 1 business day). Experts who respond quickly to client requests rank higher in our Expert matchmaking tool algorithm.
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