Webflow Certified Partner program
Become a Webflow Certified Partner to get access to our exclusive Partner Hub, partner directory, matchmaking tool, and more.
You or your agency can become a Certified Partner to be featured in the partner directory and matchmaking tool so prospective clients can find and hire you for their projects. Certified Partners enjoy various benefits, including access to our exclusive Partner Hub, priority customer support, and channels to collaborate and partner with the Webflow team.
Once you’re approved as a Certified Partner, you can:
- create a customizable partner profile that clients can discover in the Certified Partner directory and matchmaking tool
- earn Distinction badges for your partner profile
- earn partner points as you serve clients and contribute across the Webflow community
- use the Partner Hub to track and manage your status in the Certified Partner program
Manage your partner profile
Your partner profile is where clients can get to know you, your skills, and your past work. It appears in the partner directory and the matchmaking tool. Your partner profile is an extension of your Workspace creator profile but, as a member of the Certified Partner program, you can add additional, partner-only details onto your profile, such as the services you offer and your pricing information.
Your partner profile includes:
- Information about yourself (i.e., your bio, avatar, location, languages, and personal website)
- The services you provide
- Sites you want to showcase
- General pricing information for your services
Your profile also displays your partner tier (i.e., Certified Partner or Premium Partner) and Distinction badges to highlight your skill sets and certifications (e.g., partners with a demonstrated history of selling Webflow Enterprise can an Enterprise Distinction badge).
Clients can contact you for hire through your profile. If you want to change the Workspace your partner profile is associated with, please follow the steps below.
How to activate and update your partner profile
To get started with a partner profile, open the Workspace for which you want to activate a partner profile and go to Partner Hub > Setup.
Follow the onboarding guide and, when you reach the “Set up your partner profile” step, click Set up partner profile. Then, click Get started and fill out the required profile fields, including your profile’s privacy settings. When you’re ready to save your changes, click Create profile.
A modal will pop up where you can add your information in the different tabs. Once you have completed all of the required fields in each tab, the Activate your partner profile tab will be enabled. Go to the Activate your partner profile tab and, when you’re ready to save your changes, click Activate partner profile.
Later, if you want to update the information in your partner profile, you can return to your Workspace profile page and click Edit in the top right corner. Then, update the information as needed and click Save.
On your Partner profile, you can add:
The General tab
In the General tab, you can add or update:
- Profile name
- Profile avatar
- Profile URL
- Languages spoken
- A link to your website
- Your city
- Your country
- Contact email (i.e., the email address that project inquiries are sent to)
- An “About” bio
Note: The “Profile name” and “Profile avatar” fields in General Workspace settings only affect your public Certified Partner profile. If you want to change your internal Workspace name and avatar, go to Workspace settings > General.
The Partner details tab
In the Partner details tab, you can add or update:
- Your business type (i.e., either Agency (company) or Freelancer (individual))
- Languages spoken
- Industry specialities (up to 3)
- Services offered
- Minimum project price
- Typical project size, hourly design rate, and hourly development rate (Note: This information will not be shown on your profile)
- Directory cover image (i.e., the image displayed on your card in the partner directory)
Note: The Directory cover image will be displayed at 460 px wide by 325 px tall, although we recommend you upload your image at 4x these dimensions to ensure high resolution on retina displays. Supported file types for the Directory cover image include GIF, PNG, and JPEG and the maximum file size is 3MB.
The Availability tab
You can add or update your availability in the Availability tab to connect more precisely with clients through the Partner matchmaking tool. That way, you can tell potential clients when you’re available to take on new projects, and when you’re all booked up! You can update your availability at any time.
To update your availability status, go to the Availability tab and click Set availability status.
You can set your availability status to Available or Not available. If you set your status to Not available, you can also add an estimated date of future availability. This information is displayed on your Partner profile and the Partner matchmaking form.
Note: If you haven’t updated your availability in a while, we’ll send you a reminder email. You’re required to keep your availability up-to-date to be recommended to clients through the Certified Partner matchmaking tool.
The Portfolio highlight tab
In the Portfolio highlight tab, you can add a portfolio highlight to your Partner profile. This can be one of your Made in Webflow sites, or an image (JPEG, PNG, WebP, or GIF) that showcases a single site or a collage of your best work. You can also link your image to an external site (e.g., your company website or a client case study).
If you choose to upload an image for your portfolio highlight, note that the max file size for static images (e.g., JPEG and PNG) is 3MB and the max file size for GIFs is 8MB — although we recommend you compress the images below these limits to avoid long loading image times on your profile page. The portfolio highlight image will be displayed at 984 px wide by 625 px tall, although we recommend you upload your image at 2x or 4x these dimensions to ensure high resolution on retina displays.
To feature a Made in Webflow site as a portfolio highlight:
- Make sure your site is showcased to Made in Webflow
- Go to your Workspace profile page
- Click Edit profile
- Go to the Portfolio highlight tab
- Select “Select a Made in Webflow site”
- Choose your site from the dropdown
- Click Save
To upload an image as your portfolio highlight:
- Go to your Workspace profile page
- Click Edit profile
- Go to the Portfolio highlight tab
- Select “Upload an image”
- Click Upload
- Add a Title for your image (optional)
- Add a Website URL to link your image to an external site (optional)
- Click Save
How to find your Webflow account owner email address
You’ll need to provide us with your Webflow account owner’s email address when you apply to be a Certified Partner. This is the email address of the person who owns the Webflow account where you build sites for clients (or, if you’re a freelancer, this might be your own email address).
Important: You’ll need to provide the correct email address for our team to successfully review your Certified Partner application.
To find your Webflow account owner email address:
- Go to your Dashboard
- Choose the Workspace where you build sites for clients from the Workspace dropdown
- Go to Workspace settings > Team > Members
- Find the member with the “owner” role
The owner’s email address is listed next to their name.
Note: Only Workspace owners and admins can view the account owner email address in Workspace settings > Team > Members.
Certified Partner directory
In the partner directory, prospective clients can either scroll through the list of Certified Partners, or filter by criteria (e.g., services offered, budget, language spoken). When a prospective client clicks on your entry in the directory, they can view your full profile, which includes the information listed in the partner profile section above, and contact you for hire.
Certified Partner matchmaking tool
Prospective clients can also use Webflow’s Certified Partner matchmaking tool to find a Certified Partner to hire. Here, they can submit preferences to be matched with a small number of Certified Partners who fit their criteria.
The matchmaking tool matches clients with Certified Partners based on criteria like availability status, minimum project price, services offered, and more. We recommend you ensure that the information in your partner profile is correct and up-to-date, so you can be more accurately matched with prospective clients.
How to respond to client requests
When clients send you a request (either through the partner directory or the Certified Partner matchmaking tool), you’ll receive an email with their request.
You can click Review project request in the email to view the client’s project details (e.g., timeline, budget, etc.) and indicate whether you want to accept the project. You’re free to accept or decline whichever client requests you want. If you accept the project, you’ll be connected with the client through email. If you decline the project, the client will receive an email informing them that you aren’t available to help with their project.
To accept a project:
- Click Review project request in the email
- Select “Yes, I’d like to connect with the client about this project”
- Click Submit
To decline a project:
- Click Review project request in the email
- Select “No, I don’t want to move forward with this project”
- Click Submit
Pro tip: We recommend you respond to all client requests in a timely manner (i.e., within 1 business day). Certified Partners who respond quickly to client requests rank higher in our Certified Partner matchmaking tool algorithm.
How to change the Workspace your partner status is connected to
When you’re accepted into the Certified Partners program, we’ll do our best to assign your partner status to what appears to be your primary Workspace. This Workspace is where you’ll manage your partner profile and access all your partner benefits through the Partner Hub.
If you have more than one Workspace, we recommend connecting your partner status to the primary Workspace you use for your business (i.e., the Workspace where you build and store client sites). Then, you can smoothly showcase this work on your partner profile and earn points for the client sites you build in this Workspace.
If you’d prefer your partner status to be linked to a different Workspace, please contact support. When we reassign your partner status to a new Workspace, any points that you’ve earned so far will migrate to the new Workspace, and you’ll continue to earn commissions on any sites where you’ve attached your partner code. Your partner profile information will also migrate to the Workspace profile of the new Workspace. However, please note that sites showcased to Made in Webflow cannot be automatically migrated — you’ll have to re-add any of these previously showcased sites to your new partner profile.
How to use the Partner Hub
Once you’re accepted into the Certified Partner program, you’ll have access to the Partner Hub. You can find the Partner Hub by opening the Workspace your partner status is connected to and clicking Partner Hub in the left navigation sidebar.
The Partner Hub serves as a central location for all resources related to the Partner program and includes:
- Details about your current program tier and benefits
- An overview of your point progress for the year, and details about how many more points you need to earn to advance to the next tier in the program
- Tracking for your commissions and payouts
- Your Distinction badges and assets
- Resources to help you sell Webflow, grow your agency, and stay up to date on the latest launches and enablement opportunities
- Upcoming partner-specific events and promotions
- Documentation and support for the Certified Partner program
For more information, visit the Certified Partner program resources inside your Partner Hub for additional, detailed FAQs covering points, commissions, badges, and more.