Add Google Analytics to your Webflow project.
This video was created prior to the launch of the features: gtag.js and IP anonymization.
Google Analytics includes powerful metrics like how many users and pageviews a site is getting, how long people are spending on the site, and how many of them are leaving the page without clicking other links (bounce rate). Google Analytics also allows you to see where the traffic to your site is coming from. You can even narrow these parameters down to the city.
For a lot of businesses, this helps to figure out where to invest the marketing dollars and it can even help measure the effectiveness of a particular marketing campaign.
You can directly integrate Google Analytics into your Webflow project. Google Analytics settings are located on the Project settings → Integrations page.
To see if the integration is successful, go to the Real-Time tab and then Overview in Google Analytics. You should see yourself if you have your site open in a separate tab.
Need to know
Analytics data takes some time to gather. Insights might not be available until a day or so after they're collected.
If you've enabled Ecommerce for your project, you can track ecommerce-specific events like viewed product, added product to cart, and purchased product. Take the steps below, and Webflow will automatically pass those events over to Google Analytics.
Enabling IP address anonymization masks addresses of your site visitors in Google Analytics. This allows you to meet requirements by data protection authorities in some countries. It also helps you respect your own privacy policies. You can enable IP anonymization in your Google Analytics settings section on the Project settings → Integrations page by toggling the IP address anonymization switch to "YES".