Join Webflow's affiliate program

A collection of guides to help you navigate the affiliate program.

We’re transitioning to a new UI, and are in the process of updating our Webflow University content.

The Webflow affiliate program is designed for influencers, educators, bloggers, and others to get paid for the designers and developers they refer to Webflow. Affiliates get paid a 50% commission on all subscription payments for 12 months – for every customer they refer to Webflow.

At the moment, you’ll need a PayPal or Stripe account to receive affiliate payments. Read more about getting paid.

In this guide, you’ll learn about:

How to get started

You can apply to the program by visiting

Once you’re approved for the Webflow affiliate program, you’ll be able to log in to your affiliate dashboard. The affiliate dashboard is where you can find information about your affiliate link, the traffic and conversions you’re generating through your affiliate link, and the payments you receive through the affiliate program. This documentation will help you better understand and successfully navigate the affiliate dashboard.

In this section, we cover:

Affiliate referral link

Once you’ve logged into your affiliate dashboard, you’ll see your affiliate link on the left side of the page. This link is unique to your affiliate account and directs people who click on it to Those who click on it and visit Webflow, and have not visited Webflow previously will be tagged as referred by you. This tag will last for 90 days – the cookie window.

A standard affiliate referral link looks like this:[UNIQUE_ID]

The 90-day cookie window

Your affiliate referral link has a 90-day tracking cookie. That means that any person who clicks on your affiliate link, who has not visited Webflow previously, will be tagged as referred by you with a tracking cookie. From the moment they are tagged, you will be commissioned for all subscriptions made until that cookie window expires on day 90. The subscriptions made within those 90 days will be paid out for the defined 12 months, or until those subscriptions are canceled. (View information about the 90-day window)

The affiliate link builder

You can create affiliate links to any page on or using the link builder in your affiliate dashboard.

Click on Links within the affiliate dashboard:

The Links area shows a default link in the Webflow affiliate dashboard.

The most effective way to build links is to set up Dynamic Referral Links

  1. Click on Links in the left-hand side menu in your dashboard: 
Click on Links in the left-hand side menu in your Webflow affiliate dashboard to define a dynamic link template.
  1. Define a dynamic link template by making your own dynamic variables using open brackets {} 

For example, let's link to a blog article on Webflow:


There are 2 subdirectories after the main URL

  • Subdirectory 1: blog
  • Subdirectory 2: saas-website-design-examples

We’ll create a custom referral link URL which will use the base of our dynamic link template (e.g.,

  1. Enter a dynamic URL template in the Redirects to (optional) field (e.g.,{nate-sub1}/{nate-sub2}
  2. Click Create to save your dynamic URL template
Create a custom referral link in your Webflow affiliate dashboard.

Our goal is to link to a blog article page:   


To link to this page using your affiliate dynamic URL template you would use:


When users click this link they will be:

  • Directed to 
  • Tracked as an affiliate link referral

Affiliate commission

The commission for affiliates is 50% of subscription payments for the first 12 months – for each subscription within the cookie window, or until the subscription(s) is canceled. Each time a customer you referred subscribes to a Workspace or site plan, a Webflow team member will review the conversion, and once approved, you’ll receive an email confirmation.

Getting paid

In order to get paid as an affiliate, you’ll need to have a PayPal or Stripe account. Enter the email associated with your PayPal or Stripe account in the payment settings of your affiliate account. You can expect to receive payments by the 15th of each month.

If you did not receive a payment that you believe you should have, please contact Webflow through your PartnerStack account.


For any additional questions or feedback about the affiliate program please contact Webflow through your PartnerStack account (if you’re already in the affiliate program) or contact Webflow support (if you’re not yet a part of the affiliate program).

Affiliate strategies

There are many different ways you can drive traffic through your affiliate link, and we encourage you to get creative. Our affiliates today use a variety of the following strategies:

  • Educational videos
  • Blogs
  • Online courses
  • Podcasts
  • Workshops & conferences
  • Social media
  • Email newsletters
  • UI/UX/Component kits
  • Vlogs
  • Microsites

Program guidelines

Advertising guidelines

As a Webflow affiliate, the FTC requires that you tell your audience you are using affiliate links. You can make the disclosure within the content itself, or you can provide a page to your audience where they can read a full disclosure.

Please make sure to review the FTC guidelines regarding affiliate links.

Anyone running paid advertisements as a part of the affiliate program may not target Webflow brand terms or placements. All advertisements will be reviewed by the Webflow team and are subject to removal if they do not adhere to these guidelines.

Display advertising note: If you plan on promoting Webflow through display advertisements on your content, you must use the creative assets provided by Webflow, as well as follow the Style Guide and Voice & Tone Guide

Brand guidelines

When you’re an affiliate and/or are using Webflow brand assets, you agree to adhere to all Webflow trademarks and copyrights. If you are found to be in violation of any of these, you will lose your privilege of using our brand assets.

Please use our style guide and voice & tone guide to reference our brand assets. You shouldn't attempt to reproduce Webflow's visual style but should make use of our brand assets and voice.

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