Customize ecommerce emails

Learn how to customize and preview your store’s email branding and language.

This video features an old UI. Updated version coming soon!

In this lesson:

Control who receives notifications

Specify who receives emails about new orders on your Webflow Ecommerce site. If you’re a business owner, you can secure the details of every order by sending new order notifications to the right people on your team. You can include anyone with a valid email address — even a contact group. If you’ve built the site for a client, this helps avoid an inbox flooded with extraneous emails.

The order received section is displayed with two roles receiving notifications. The additional email recipients field is empty.

Head to the notifications tab of your Ecommerce settings to choose or input who should receive each new order notification.

Customize your Ecommerce emails

Customize the look of your Ecommerce emails by editing the email settings and templates under Settings (left panel) > Email.

Steps 1 and 2 are highlighted on the settings panel.

Email design

Here, you can upload your Brand logo, set your Brand accent color, and choose the Background color of your emails.

To remove the Webflow branding from the footer of your emails, you’ll need an Ecommerce plus or Advanced site plan.

Ecommerce emails

You can also customize the labels and other text strings in Ecommerce email templates received by the store owner and manager(s) and those received by customers. You can use dynamic fields such as "customer name", "store name", "store URL", or "store owner name" to populate your email subject and other variables.

Learn more about customizing email for digital downloads.

Preview and test your store’s email design

Once you’ve customized your email templates and design, you can preview each design with your store’s product. From the left tool bar > Settings > Email > click the email you want to preview.