Integrating your store’s product set to Google Merchant Center [↗] lets you keep product data, images, inventory count, and more in sync as you run advertisements on Google Shopping.
In this lesson
- Generating a data feed to sync inventory with Google
- Connecting the data feed to your Google Merchant account
- Using your product feed to run ads
Generating a data feed to sync inventory with Google
Turn on the Google integration in your Ecommerce settings, copy the URL of the data feed, then save and close the integration settings. You can find this URL in the Designer and in the Editor, under your Ecommerce settings.
Connecting the data feed to your Google Merchant account
If you haven’t already, create a Merchant Center account. Then, create a data feed to populate your products. Paste in the data feed URL you copied from your Webflow Ecommerce settings.
Using your product feed to run ads
Follow Google’s instructions to get started with Google Shopping ads and campaigns.