Use 301 redirects to route traffic from an old URL to a new URL.
Note: We’re transitioning to Workspaces, and this lesson has been updated to reflect that change. Visit the Workspaces blog post to read more about these updates and changes.
In this lesson, you’ll learn:
301 redirects are useful if you need to permanently route traffic from an old path to a new URL. There are several use cases for this. For instance, if you:
There are other types of redirects, such as a 302 redirect, which can indicate a temporary relocation, but 301 redirects are best used if you need to permanently route incoming traffic to a new URL.
When an old URL is replaced with a new URL, your old URL may still show up in search results, be referenced in a blog post or a forum post, or be bookmarked, printed on business cards, or other materials. Anyone who visits the old URL will be led to a 404 page. But you can set up a 301 redirect, so users searching the old URL will be redirected to the specified new URL.
Google will eventually index your new site structure and old URLs will get updated. However, 301 redirects are a best practice, especially if you want to maintain ranking power from the old URL.
You can permanently redirect old pages or entire folders of pages to new locations in your Webflow site. To set a 301 redirect:
Now you can test the redirect by entering the old URL in a new browser tab. See escape characters below for more information about writing redirect URLs.
To redirect an entire folder:
You can add multiple capture groups to create more complex redirect rules. For example: /blogs/(.*)/(.*) can be redirected to /articles/%1/%2
Let's say you want to redirect all pages with the following URL structure /blog.php?category=food&post=pie to /blog/food/pie.
You might have categories like "music", "travel", and "food" and posts like "beyonce", "hawaii", and "pie". These are your variables. In the URL above, "food" and "pie" are the variables. To make these variable changes, you'll need to call out these variables with capture groups, which look like "(.*)". For example, you'd need to write this redirect as follows:
In the example above, "%1" refers to the first capture group, and "%2" refers to the second. With this wildcard redirect in place:
When using URLs with wildcards and single paths, escape the following characters by using the "%" symbol before the character:
For example, /old-folder/(.*) will need to be /old%-folder/(.*) in order to work.
Let's say you want to redirect mysite.com/blog.php?category=food to mysite.com/blog/food. You'll need to write your redirect as follows:
In this case, the "%" signs before the "?" and "=" are required to make the redirect work properly.
To redirect a domain to another one: