Use Headings to guide people and search engines through your content.

This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!

Headings give structure to your web content and are crucial for readability. They're used by people and search engines.

Headings used by humans & search engines

In this lesson:

  1. Add Headings
  2. Style Headings
  3. Edit Headings
  4. Format Headings

Add Headings

There are 6 options for Headings ranging from largest to smallest: H1, H2, H3, H4, H5, and H6.  


Choosing the right Heading

There are many approaches to organizing content on a website using Headings. The top level Heading, the first words your users and search engines see, is usually going to be an H1. You can think of this like a newspaper headline.

Newspaper analogy

Headings should be concise, unique to the page you’re on, and written for humans.   

Other sections of your site may contain subheadings — these typically consist of H2s. H3s can be nested under H2s and so on. Headings are used to give your human users and search engines a good idea of the content on the page.


Style Headings

To style a Heading in Webflow, you can one onto the canvas from the Add panel. Double click into the Heading to edit the content, then use the Style panel to edit font, font-size, font-weight, color, etc. If you already have a styled heading, you can give it a class name.


Edit Headings

To edit the text, double-click the element or select it and press Enter. Then, select the placeholder text and replace it with your own content.

Format headings

If you want to bold, italicize, or style specific parts of your Headings, double click into the Heading element and use the context menu to style. You can see examples and read more on this process in Inline text formatting.

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