Intro to Paid vs. Organic Search

The UI in this lesson may seem different if you've enables the Style Panel Beta! This content will be updated soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
Intro to Paid vs. Organic Search

There are two categories of search results:

  • Paid search results or ads
  • Organic search results ranked by reputability, and relevance

Paid search results

Paid search results are essentially ads. With these, your placement is usually based on the amount you're willing to bid for the ad's placement, and other factors like the quality and impact of the ad.

You can do this through Google, Bing, Yahoo, or any other search provider with whom you can set up ads.

You can set up a targeted campaign to drive traffic to your website.

Note that if your site violates Google's Terms of Service, you'll get removed from search results entirely.

Paid search results usually show up first with an “ad” indicator.

Paid search results
Paid search results

Organic search results

Organic search results are unpaid results that come up organically. 

When someone Googles you, for instance, Google's looking at that search query and determining which pages on the internet are reputable and relevant to your search. It then displays those results ranking them based on that relevance.

The top results get clicked most often.

 

Browser support

Can I Use ? Data on support for the feature across the major browsers from caniuse.com.

Was this helpful?
OR

Thanks for the feedback! If you can, please add additional feedback below.

Oops! Something went wrong while submitting the form

Thank you! Your feedback has been received!

Oops! Something went wrong while submitting the form