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Webflow for Marketers
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Webflow for Marketers

Learn how to build, edit, and publish with confidence in Webflow.

Webflow gives users assigned the Marketer role the power to build and publish pages, update content, manage CMS items, and optimize for SEO — all without relying on a Designer for every change.

This course covers the core workflows you’ll use day to day as a user with the Marketer role in Webflow. You’ll learn how to build pages using components and templates, edit static and dynamic content, work with the CMS, manage SEO settings, give feedback through comments, publish your work to staging and production, and bring it all together with an MCP-connected agent.

By the end of this course, you’ll have the skills to:

  • Build new pages in Webflow using pre-built components and page templates
  • Edit text, images, links, and other static content on the canvas
  • Add, edit, and publish CMS collection items
  • Update page-level SEO settings and resolve common on-page issues
  • Leave and manage feedback using comments
  • Publish content to staging and production
  • Use MCP to run your core Marketer workflows with a connected agent

Table of contents

1

Intro

Coming soon

1

Background & preview
2:00
Background & preview
Coming soon

1

Overview of the Marketer role
2:00
Overview of the Marketer role
Coming soon

2

Page building

Coming soon

2

Page building overview
2:00
Page building overview
Coming soon

2

Using components to build pages
5:18
Using components to build pages
Coming soon

2

Review & practice: Page building
2:00
Review & practice: Page building
Coming soon

3

Content editing

Coming soon

3

Edit content in Webflow
6:17
Edit content in Webflow
Coming soon

3

Review & practice: Content editing
2:00
Review & practice: Content editing
Coming soon

4

Working with CMS content

Coming soon

4

Intro to the Webflow CMS
5:12
Intro to the Webflow CMS
Coming soon

4

Add, edit, & publish CMS items
6:16
Add, edit, & publish CMS items
Coming soon

4

Review & practice: CMS
2:00
Review & practice: CMS
Coming soon

5

SEO

Coming soon

5

SEO overview
2:00
SEO overview
Coming soon

5

SEO tools in Webflow
5:51
SEO tools in Webflow
Coming soon

5

Review & practice: SEO
2:00
Review & practice: SEO
Coming soon

6

Review & feedback

Coming soon

6

Commenting
5:07
Commenting
Coming soon

6

Review & practice: Commenting
2:00
Review & practice: Commenting
Coming soon

7

Staging & publishing

Coming soon

7

Staging & publishing overview
2:00
Staging & publishing overview
Coming soon

7

Review & practice: Staging & publishing
2:00
Review & practice: Staging & publishing
Coming soon

8

Bringing it together

Coming soon

8

MCP for Marketers
7:29
MCP for Marketers
Coming soon

8

Recap & additional resources
2:00
Recap & additional resources
Coming soon
Publishing rocket icon flying through glass

Progress

0%

Details

Beginner
1h 6m
19
Lessons

Assets & links

Assessment