Role overview

As someone assigned the Marketer role in Webflow, you may be responsible for launching campaigns, updating site content, or keeping pages aligned with your brand and business goals.

The Marketer role in Webflow is designed to help you move quickly while protecting design consistency. It gives you access to the tools needed for common marketing workflows in Webflow, so you can work visually on the canvas and collaborate closely with Designers and Content editors using approved templates, components, and structures to turn strategy into live, measurable web experiences.

Key workflows for Marketers

The Marketer role is designed around a few common, high-impact workflows. These are the tasks you’ll return to most often.

Click on each '+' icon below to learn more about the core workflows of a user assigned the Marketer role.

Check out the Role guide for Marketers to learn more about the Marketer role in detail.

Ready to dive in?

Each section of this course will dive into the core workflows in more depth. We'll start with page building in the next section.