SEO and the Marketer role

Search engine optimization affects whether people can find your site at all. For marketing teams, that makes it a core part of the job and not a technical afterthought someone else handles.

The good news is that Webflow gives Marketers direct access to the SEO settings that matter most. Before the next video walks through those tools, it helps to understand what SEO involves and where your responsibility typically starts and ends.

SEO overview

SEO is how you help search engines understand your site and surface it to the right people. It covers three broad areas:

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Good SEO isn't something you configure once and forget. Content changes, new pages launch, and search behavior shifts over time.

The Audit panel in Webflow helps you stay on top of issues as they come up — flagging things like missing alt text, heading hierarchy problems, and other common on-page issues.

Keep going

The next video walks through all of these tools in detail.