Webflow for Marketers

The Marketer role gives you the tools to do your job in Webflow independently (e.g. building pages, updating content, managing CMS items, and publishing your work) without needing a Designer involved in every change.

In this course, we'll cover the core workflows you’ll use day to day as a user with the Marketer role in Webflow. You’ll learn how to:

1. Build pages using components and templates
2. Edit static and dynamic content
3. Work with the CMS
4. Manage SEO settings
5. Give feedback through comments
6. Publish your work to staging and production

Want a quick overview of everything the Marketer role can and cannot do? Check out the Quick guide: Marketer role.

Get ready for hands-on practice

Throughout this course, there will be practice activities for you to apply what you’ve learned in a safe environment. To get started, you’ll need to clone this Webflow University cloneable project in your personal Dashboard.

STEP 1: Click here to open the cloneable project, and then click the Clone in Webflow button in the upper right corner of the modal.

STEP 2: From the dropdown in the upper right corner of your Dashboard, select in which Workspace you’d like to clone the site. Next, click the Create site button.

STEP 3: Follow prompts to Name your site and click Create.

Changes to the cloned site in your Workspace won’t impact the original site — this site is yours to experiment with.

Ready to dive in?

Click Complete & continue to head to the next lesson, where we’ll take a closer look at what Content editors can do in Webflow, including what’s editable, what’s intentionally locked, and how Webflow keeps your site safe while you work.

Need help finding your way around? Learn how to navigate Webflow University lessons, courses, and learning paths, including how to mark items complete.