Welcome to Optimize - Webflow University Courses
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Welcome to Optimize
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Welcome to Optimize

Learn how to use Webflow Optimize to improve your site's conversion rate using testing, personalization, and the power of AI.

We’re transitioning to a new UI, and are in the process of updating our Webflow University courses and videos.

Optimize is Webflow's integrated test and personalization solution that uses the power of AI to supercharge and automate testing and personalization. You can seamlessly run A/B/n tests, or manually personalize your site's experience for different customer segments.

In this course, you'll learn:

  • The difference between testing, personalization, and AI-optimized options
  • How the overall optimization process works
  • Resources and tools for getting started

Table of contents

1

Getting Started

Getting Started
Getting Started
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1

Background
1:28
Background
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1

Intro to Optimize
2:57
Intro to Optimize
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1

Recap: Intro
2:00
Recap: Intro
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1

Start optimizing your site
5:41
Start optimizing your site
Coming soon

1

Recap: Start optimizing
1:58
Recap: Start optimizing
Coming soon

1

Zoom in: Goals
1:00
Zoom in: Goals
Coming soon

1

Resources & activities
8:21
Resources & activities
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Progress

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Details

Beginner
24m
7
Lessons

Assets & links

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