Welcome to Optimize
In this mini course, we cover how to use Webflow Optimize to improve your site's conversion rate using testing, personalization, and the power of AI.
Your website exists to do more than just look pretty. You need it to convert, drive results, and deliver a personalized experience for your different customer segments.
What is Webflow Optimize?
Optimize is Webflow's integrated test and personalization solution that uses the power of AI to supercharge and automate testing and personalization. You can seamlessly run A/B/n tests, or manually personalize your site's experience for different customer segments.
But with Webflow Optimize, you can also use AI Optimization to automate the process of personalizing and testing different variations at scale — quickly test LOTS of variations and combinations of variations, while AI Optimize automatically identifies unique audiences and delivers the experiences that maximize conversions.
And with Optimize Enterprise, you can integrate with ABM tools, CRMs, and other marketing systems.
In this course, we cover how Webflow Optimize works at a high level.
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