Key on-page SEO actions for Marketers

A few things are worth making a habit of every time you build or update a page:

1. ‍Write a unique title tag for every page. Title tags are one of the most important on-page SEO signals. Keep them descriptive, specific, and under 60 characters so they display cleanly in search results.‍
2. Write a meta description that earns the click. Meta descriptions don't directly affect rankings, but they do affect whether someone chooses your result over the one above or below it. Keep them under 160 characters and make them specific to the page.‍
3. Add alt text to every meaningful image. Alt text helps search engines understand image content and makes your site more accessible. Be descriptive and specific — not "image" or "photo."‍
4. Check the Audit panel before publishing. The Audit panel flags common issues before they go live. A quick scan before you publish takes less than a minute and catches things that are easy to miss.

For a full checklist of on-page SEO actions, as well as technical and other SEO actions, check out the Webflow University SEO checklist. You can also check out the SEO fundamentals course or AEO from Webflow course to dive deeper into these topics.

How AI can help with SEO

Keeping SEO settings current across a large site is one of the most tedious parts of the Marketer workflow — and one of the best use cases for AI tools today.

With an MCP integration set up, you can use AI to audit your site for missing or incomplete SEO settings at scale: pages without title tags, missing meta descriptions, images without alt text, and other common issues the Audit panel flags one page at a time. Instead of working through pages manually, AI can surface the gaps across your entire site and help you address them in bulk — and nothing gets changed until you approve it.

Want to see this in action? Check out our How to use Webflow MCP to optimize SEO keywords at scale video to see a walkthrough of using Claude and MCP to audit and update title tags, meta descriptions, and CMS item SEO fields across an entire site.

If your team manages a large site or publishes frequently, it's worth asking your Designer or Admin whether an MCP integration is already configured.

Practice activity

Time to apply it. Using the practice site, complete the following:

1. Update the title tag and meta description for one of the pages.
2. Add alt text to an image on the page.
3. Open the Audit panel and review any flagged issues — resolve at least one.

Ready to move on?

Now that we've covered SEO, let's move on to collaborating with your team through comments.