Key on-page SEO actions for Marketers

A few things are worth making a habit of every time you build or update a page:

1. ‍Write a unique title tag for every page. Title tags are one of the most important on-page SEO signals. Keep them descriptive, specific, and under 60 characters so they display cleanly in search results.‍
2. Write a meta description that earns the click. Meta descriptions don't directly affect rankings, but they do affect whether someone chooses your result over the one above or below it. Keep them under 160 characters and make them specific to the page.‍
3. Add alt text to every meaningful image. Alt text helps search engines understand image content and makes your site more accessible. Be descriptive and specific — not "image" or "photo."‍
4. Check the Audit panel before publishing. The Audit panel flags common issues before they go live. A quick scan before you publish takes less than a minute and catches things that are easy to miss.

For a full checklist of on-page SEO actions, as well as technical and other SEO actions, check out the Webflow University SEO checklist. You can also check out the SEO fundamentals course or AEO from Webflow course to dive deeper into these topics.

Practice activity

Time to apply it. Using the practice site, complete the following:

Ready to move on?

Now that we've covered SEO, let's move on to collaborating with your team through comments.