Welcome to Optimize

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Welcome to Optimize

Learn how to use Webflow Optimize to improve your site's conversion rate using testing, personalization, and the power of AI.

Webflow has a new UI, so visuals may vary slightly, but the course content is still relevant.

Optimize is Webflow's integrated test and personalization solution that uses the power of AI to supercharge and automate testing and personalization. You can seamlessly run A/B/n tests, or manually personalize your site's experience for different customer segments.

In this course, you'll learn:

The difference between testing, personalization, and AI-optimized options
How the overall optimization process works
Resources and tools for getting started

Want to test your knowledge of Webflow Optimize?

Click Test your knowledge in the Assessments section of the course progress box on the right to access a short quiz.

Table of contents

1

Getting Started

Getting Started

Getting Started

Coming soon

1

Background & preview

Background & preview

Coming soon

1

Intro to Optimize

Intro to Optimize

Coming soon

1

Recap: How Optimize works

Recap: How Optimize works

Coming soon

1

Plan your optimization strategy

Plan your optimization strategy

Coming soon

2

Build and configure optimizations

Coming soon

2

Start optimizing your site

Start optimizing your site

Coming soon

2

Test optimizations

Test optimizations

Coming soon

2

Personalization optimizations

Personalization optimizations

Coming soon

3

Analyze and iterate

Coming soon

3

Set goals

Coming soon

3

Track & measure your success

Track & measure your success

Coming soon

4

Wrap up

Coming soon

4

Additional resources

Additional resources

Coming soon

Progress

0%

Details

Beginner

25m

10

Lessons

Assets & links

Assessment

Test your knowledge

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