Interpreting Optimize performance data

Once your test or personalization is live, Webflow Optimize tracks performance data and helps you understand what’s working. Interpreting these results helps you:

• See how each variation or audience is performing
• Identify a winning variation (for tests)
• Understand how to iterate or personalize further
  

Where to find optimization results

After you launch an optimization, you can monitor the results in your Insights panel. From the Optimize tab, click into any of your tests or personalizations to see the performance dashboard. 

Performance data for Test optimizations

In test optimizations, Optimize shows:

• Variation performance: Conversion rate per variation, based on your primary goal
• Statistical significance: Indicates if the difference in results is meaningful‍
• Winner: In traditional tests, Optimize will recommend the top performer once there's a clear winner

Test data is most valuable when you’ve reached a large enough sample size and your results are consistent over time. While Optimize doesn’t display confidence intervals directly, you can:

• Watch for significant gaps in performance
• Let traditional tests run for at least 2–3 weeks
• Use AI Optimize for faster directional insights and adaptive improvements

If there’s a winner, consider making it your new base variation. If not, refine your hypothesis and test again. Optimization is continuous — use what you learn to keep improving.

Performance data for Personalization optimizations

In personalization optimizations, Optimize shows:

• Performance by audience: See how each audience segment responds to its assigned content‍
• Variation performance: Measure which variation works best for each group

Performance data for AI Optimize

When you're using AI Optimize (in tests or personalizations), Optimize doesn’t declare a winner. Instead, it continuously adapts which variation is shown based on real-time performance. 

You'll see:

• Traffic distribution over time: How Optimize shifts more visitors to higher-performing versions
• Conversion trends: Which variations are driving the most conversions, and how that changes as the test runs‍
• Audience alignment (for personalizations): How AI maps content to each segment and adjusts based on outcomes

The best-performing version may shift as visitor behavior evolves — that’s expected!

Optimization is never one-and-done

Every insight you gain is an opportunity to iterate. Whether you're refining content, adjusting audience targeting, or testing new ideas, optimization is a continuous process of learning and improving. 

When you're ready to build on what you’ve learned, you can:

• Duplicate a test or personalization
• Add or adjust variations
• Update your traffic allocation or audiences
• Archive outdated optimizations

Let your data guide your next move, and keep experimenting to drive better outcomes over time.

Optimize Overview page (available on Enterprise plans)

If you're on a Webflow Enterprise plan, you can view a centralized dashboard of all your active and historical optimizations in one place.

The Optimize Overview page helps you spot trends across all your tests and personalizations, compare performance at a glance, and coordinate optimization work across teams.

It’s ideal for teams running multiple experiments or needing high-level visibility into CRO efforts.

If you're on an Enterprise plan, Optimize can also integrate with tools like Segment, Google Analytics, and Mixpanel to send your optimization data out to your analytics tools so you can track results and performance alongside your other data.

Let’s wrap up

Let’s wrap up with additional resources for you to start optimizing.