Intro to Webflow Analyze

Login with your Webflow account to track your progress

Intro to Webflow Analyze

Learn how to measure, interpret, and act on real user behavior in Webflow.

Webflow has a new UI, so visuals may vary slightly, but the course content is still relevant.

Webflow Analyze is a built-in analytics tool that helps you understand how people interact with your site — what they visit, click, scroll past, and ignore. You’ll explore how to track visitor behavior, view insights directly in Webflow, and use real data to improve structure, content, and conversion flow.

This course is designed for designers, marketers, and growth-focused teams who want to make smarter decisions without leaving Webflow — no code, tagging, or external tools required.

By the end of this course, you’ll have the skills to:

Turn on privacy-first tracking and collect visitor engagement data
Explore visual engagement maps and behavioral insights
Set and monitor goals to measure key user actions
Use real data to refine your site’s layout, content, and flow

Table of contents

1

Getting started

Coming soon

1

Background & preview

Background & preview

Coming soon

1

Intro to Webflow Analyze

Intro to Webflow Analyze

Coming soon

1

Tracking, consent, & privacy

Tracking, consent, & privacy

Coming soon

2

Analyzing data

Coming soon

2

Interpreting visitor behavior

Interpreting visitor behavior

Coming soon

2

Setting and monitoring goals

Setting and monitoring goals

Coming soon

3

Wrap up

Coming soon

3

Additional resources

Additional resources

Coming soon

Progress

0%

Details

Beginner - Intermediate

15m

6

Lessons

Assets & links

Assessment

Test your knowledge

Continue learning

Client's guide to the Editor

This is the Client's guide to the Webflow Editor. Share these lessons to get your clients up and running.

Design & manage CMS content in Webflow

Learn how to create, manage, and style dynamic content and collections on your site using Webflow’s CMS.

Interactions & animations course

Learn how to animate multiple elements managed on a single timeline — bring your designs to life with rich, sequenced interactions and animations.

Design systems in Webflow

Learn how to create a design system in Webflow for consistent and scalable site building.

Build & structure your site

Learn how to add different types of HTML elements to structure pages on your site.

Moving your business online

A free course on how to take your business online. Serve more clients and generate more revenue in this new environment.

Accessibility on the web

Learn about accessibility on the web and how to create inclusive and accessible sites without writing code.

Lay out & style your site

Learn how to lay out and visually style pages to fit your look and brand.

Webflow Ecommerce

Learn how to build and design your Webflow Ecommerce store. Customize every detail and launch a fully functional online store — without writing code.

Localize your site in Webflow

Learn how to localize a site for different languages and regions. Translate text, customize and manage content, and optimize SEO settings, so your site reaches a wider audience.

Welcome to Optimize

Learn how to use Webflow Optimize to improve your site's conversion rate using testing, personalization, and the power of AI.

Getting started with Webflow

Get familiar with Webflow’s website experience platform.

Full site build

Learn how to design and develop a CMS-driven website built around the needs of your client and their audience — and execute a successful launch.

CSS layout & positioning

Dig into the world of HTML and CSS layouts — learn how they work together and get an overview of display properties like inline block and flexbox.

Webflow 101

Introducing Webflow 101, the ultimate course to learn the fundamentals of web design and development.

Figma to Webflow

Learn the entire design process from idea to final output as we take you through Figma, Cinema 4D and Octane, and Webflow.

Getting started with Webflow Enterprise

Get familiar with Webflow’s website experience platform and Enterprise features.

Freelance web design boot camp

The Freelancer’s Journey is a free, comprehensive course to help you build a successful, fulfilling freelance career in web design.

Make your site responsive

Learn how to preview, adjust, and refine your layout so it looks great on every screen size.

Ultimate web design course

From the fundamentals to advanced topics — learn how to build sites in Webflow and become the designer you always wanted to be.

21-day design portfolio course

Build and visually design a full portfolio website within the span of 21 days.

Optimize, quality-check, & publish

Learn how to review, optimize, and confidently publish your site using Webflow’s built-in tools and best practices.

Welcome to Webflow

Discover what Webflow offers, how it works behind-the-scenes, and tips and tricks for starting your learning journey.

Web animations with After Effects & Lottie

Create animations in Adobe After Effects — the industry standard for motion graphics. Embed and animate them in your Webflow site.