Preview the SEO tools in Webflow

Before we dive into site-level setup and page-level optimization, let’s take a quick tour of the SEO tools built into Webflow.

In this video, you’ll see where common SEO controls live — from sitemaps and metadata to performance settings and the Audit panel — so you’ll know exactly where to go as we cover each topic in more detail.

You don’t need to remember everything you see here. Think of this as an orientation: a helpful map of the SEO features we’ll walk through step-by-step in later lessons.

Some of the tools in the video might feel advanced, and that’s okay. You don’t need to fully understand (or use) everything you saw just yet. We’ll cover all of these topics one at a time in the next lessons. For now, your only job is to preview and get familiar with where these tools live.

Key takeaways

• Webflow includes built-in tools for technical SEO like sitemap controls, Google Search Console verification, and Google Analytics integrations — all inside your Site settings.
• You can manage site-level SEO in your Site Settings under the SEO and Publishing tabs, where you’ll find options like sitemaps, minification, and verification settings.
• Webflow makes page-level SEO easy through Page settings, where you can customize titles, meta descriptions, and Open Graph previews — even pulling dynamic values for CMS Collection pages.
• Performance features like code minification and modern image formats (WebP/AVIF) help your site load faster, supporting both user experience and search ranking signals.
• On-page tools like alt text, proper headings, and responsive design controls improve accessibility and help search engines better understand your content.‍
• The Audit panel automatically scans your page for common SEO and accessibility issues, making it easy to find and fix problems as you build.

Ready for more?

Next up, we’ll cover site-level SEO — the foundational settings that help search engines understand your website from the ground up.