Reviewing your site’s design

Before diving into technical tweaks and performance optimizations, let’s start with something foundational: your site’s design.

Why? Because a well-designed site doesn’t just look good, it feels good to use. It builds trust, communicates clearly, and helps your visitors take action.

So before publishing, take a step back and review your site with fresh eyes. Here are some key areas to focus on:

1. Visual consistency

Check that your typography, colors, and spacing are consistent across all pages. Ask yourself:

• Are headings styled the same way throughout?
• Do colors align with your brand?
• Is spacing between sections and elements balanced?

Tip: A design system goes a long way in helping create consistent, on brand sites. Learn more about design systems in our Design systems in Webflow course.

2. Layout and alignment

Misaligned elements or uneven spacing can subtly undermine a visitor’s trust. Review each page and ask:

• Are elements aligned properly and visually anchored?
• Is there a clear hierarchy between headings, subheadings, and body text?
• Are your grid gaps consistent across layouts?

Tip: Use Webflow’s canvas guides and the Navigator panel to check structure and nesting.

3. Responsiveness

Don’t just rely on one screen size — test your site on all breakpoints (desktop, tablet, mobile landscape, and mobile portrait). Check for things like:

• Adequate padding and spacing at each size
• Scalable typography (reduce oversized text on smaller screens)
• Adjusted layout or grid columns (e.g., change a 2-column grid to 1 column on mobile)
• Consistent alignment and button sizing
• Touch targets that are large enough for mobile visitors to use

Tip: Sometimes a 60px padding on desktop might need to be 30px on mobile. Adjust spacing per breakpoint to maintain balance.

4. Navigation and interactivity

Your site should be easy to move through. Test things like:

• Navigation menus: Do they work on all screen sizes?
• Links and buttons: Are they clear and easy to tap or click across all breakpoints?
• Interactive elements: Do hover effects and animations feel smooth and purposeful?

Tip: Try navigating your site like a first-time visitor. Can you find what you need without thinking too hard?

Design is more than just decoration

Strong design decisions make the rest of your optimization work more effective, from SEO to accessibility to performance. By reviewing layout, structure, and usability now, you’re setting your site up for a smoother launch and a better experience for every visitor.

Up next: SEO, accessibility, and performance optimization

Next, we’ll dig into those technical optimizations to help your site not just look good, but work beautifully, too.