Review key takeaways

You’ve just tackled some of the most important and technical parts of prepping your site for launch. So before we move on, let’s pause and reflect on why these areas matter so much.

SEO

SEO is about helping search engines understand your content and helping the right people discover your site when they search. By taking time to fine-tune things like structure, metadata, and performance, you’re not just improving rankings — you’re giving users a better first impression and setting the stage for long-term discoverability. 

Tip: Use the SEO checklist to track your progress and make sure your foundation is strong.

Accessibility

Accessibility isn’t just a nice-to-have, it’s essential. By designing with accessibility in mind, you’re removing barriers and creating a more inclusive experience for everyone. That includes users who rely on assistive technologies, those navigating by keyboard, and anyone who benefits from thoughtful structure and design. Prioritizing accessibility also builds trust, enhances usability, and supports your broader SEO efforts. 

Tip: Follow the Accessibility checklist to make sure your site is welcoming to all.

Site performance

A fast, responsive site isn’t just more enjoyable — it’s more effective. Optimizing your site’s performance helps it load quickly on all devices, lowers bounce rates, and even improves search rankings. It also helps manage bandwidth usage, which is especially important for mobile users on limited data plans and for keeping hosting costs efficient.

More importantly, it ensures your visitors don’t get frustrated or drop off before they ever see your content. It’s about creating a smooth, seamless experience that keeps people engaged and moving through your site.

Together, SEO, accessibility, and performance form the foundation of a site that’s not just launch-ready — it’s built to succeed.

Feeling good?

You’ve optimized, reviewed, and double-checked. Now comes the fun part: publishing your site and sharing it with the world.