Webflow for Marketers
As a Marketer, you launch campaigns, build pages, and keep content current in Webflow, working inside the templates and components your design team has set up. This path gets you there with a few core courses and some optional, extended learning.
Start with Getting started with Webflow to learn what Webflow is, how to move around the Dashboard and canvas, and how your role fits into your team's workflow. Then you'll learn the workflows you'll use most: building pages from templates and components, editing static and dynamic content, working with CMS items, updating page-level SEO, giving feedback with comments, and publishing to staging and production.
At a glance
Duration
1h 21m
Role(s)
Topics
Level
Assessment
Extended Learning
Connect an AI agent to your site with the Webflow MCP, go deeper on SEO and AEO, and learn to manage form responses. If your plan includes Analyze and Optimize, finish with those.
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Good to know
Your Webflow seat
The Marketer role uses a limited seat, which covers marketing workflows and limits design controls. Explore Seats, roles, and permissions overview to learn more.
Your site role
This path is built for users assigned the Marketer role. Review the Quick guide: Marketer role to learn more, or check out Site roles & permissions to learn more about all site roles.
Your Workspace & Site plan
Your Workspace and site plans determine which Webflow features you can access. Your view may look a little different from ours, at times. Explore Webflow plans & pricing to learn more.
Find your way
Learn how to navigate Webflow University lessons and courses, including how to mark items complete.