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Optimization types

Learn when to use tests or personalization, and when to use AI Optimize.

Optimization types

Learn when to use tests or personalization, and when to use AI Optimize.

1

Intro

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1

Welcome & overview
2:00
Welcome & overview
Coming soon

1

Intro to Optimize
2:00
Intro to Optimize
Coming soon

1

Optimization types
6:22
Optimization types
Coming soon

2

Setup & configuration

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2

Tracking & consent
2:30
Tracking & consent
Coming soon

2

Connect your data
3:00
Connect your data
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2

Set up goals
4:00
Set up goals
Coming soon

2

Set up audiences
4:30
Set up audiences
Coming soon

3

Deciding what to optimize

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3

Finding high-impact opportunities
3:00
Finding high-impact opportunities
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3

Build an optimization roadmap
2:00
Build an optimization roadmap
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3

Common things to test and personalize
3:00
Common things to test and personalize
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4

Building and launching optimizations

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4

Traditional tests
3:30
Traditional tests
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4

Manual personalizations
3:30
Manual personalizations
Coming soon

4

AI Optimize for tests and personalization
3:30
AI Optimize for tests and personalization
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5

Reviewing results and monitoring performance

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5

Interpreting traditional test results
4:00
Interpreting traditional test results
Coming soon

5

Interpreting manual personalization results
4:00
Interpreting manual personalization results
Coming soon

5

Interpreting AI Optimize results
4:00
Interpreting AI Optimize results
Coming soon

5

Monitoring site performance
3:30
Monitoring site performance
Coming soon

6

Wrap up

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6

Optimization best practices
4:30
Optimization best practices
Coming soon

6

Next steps & additional resources
2:00
Next steps & additional resources
Coming soon

Course progress

0%

Assessment

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Tracking & consent

Learn how to enable tracking, choose how visitors are tracked, and how consent fits into your setup.
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