Intro to Optimize
Learn how to use Webflow Optimize to improve your site's conversion rate using testing, personalization, and AI Optimize.
Most sites show every visitor the same page and hope it works. Webflow Optimize lets you do better: test different versions to find what converts, personalize experiences so the right visitors see the right thing, and use AI Optimize to adapt variation delivery over time.
This course walks you through the full optimization process, from setting up Optimize for your site to building, launching, and interpreting your first tests and personalizations.
In this course, you’ll learn how to:
- Set up the tracking, connected data, goals, and audiences Optimize relies on
- Find high-impact opportunities and turn them into clear hypotheses
- Decide when to use a traditional test, manual personalization, or AI Optimize
- Build, QA, and launch optimizations
- Interpret the results of your optimizations
By the end, you’ll be able to take an idea for improving your site, turn it into a measurable optimization, and use the results to decide what to try next.
Want to test your knowledge of Webflow Optimize? Click Test your knowledge in the Assessments section of the course progress box on the right to access a short quiz.
