Page building for Marketers
Users with the Marketer role can build complete pages in Webflow using components and page templates without changing site design or structure.
In this lesson, you’ll learn how page building works in Webflow and how Marketers can confidently create and ship new pages using designer-approved building blocks. This ensures pages stay consistent with the site’s design system while giving Marketers the flexibility to move quickly.
Check out our Page building help article for more information about page building for Marketers.
Video transcript
In this video, we'll look at how marketers can use Webflow to build and update pages without needing a developer. This is one of the biggest advantages of working in Webflow — the design and content tools are accessible to non-technical team members, especially for page building tasks.
If you're a marketer working in Webflow, the main place you'll work is the Webflow Editor. The Editor is a simplified interface that sits on top of your published site. You can access it by adding /editor to your site's URL, or through your site dashboard.
Inside the Editor, you can update text directly by clicking on it. You can swap images, update links, and manage CMS content — like blog posts or landing pages — without touching the underlying design. Any changes you make are saved as drafts until you choose to publish.
For more structural changes — like adding new sections, adjusting layout, or creating new page templates — that's typically done in the Designer, which is the full visual editor. Depending on your role and your team's workflow, you may or may not have access to the Designer. But for most day-to-day content updates, the Editor is where marketers will spend most of their time.
Webflow also supports a publishing workflow where changes can be reviewed before going live. This is especially useful on larger teams where you want to make sure content is approved before it's published to your live site.
The combination of a visual editor for designers and a simplified editor for content and marketing teams is one of the things that makes Webflow well suited for cross-functional teams. Marketers can move fast and update content without waiting for a developer, while designers retain control over the overall design system.
