Introduction to Webflow Analyze

Webflow Analyze is Webflow's built-in analytics tool, designed to give you a clear picture of how your site is performing without needing to set up a third-party analytics platform. In this video, we'll introduce what Analyze is and what it tracks.

At its core, Analyze shows you traffic data — how many people are visiting your site, where they're coming from, what pages they're landing on, and how they move through the site. You can see sessions, unique visitors, pageviews, and bounce rates, broken down by source, medium, and other dimensions.

One of the key advantages of Analyze is that it's built directly into Webflow, so there's no separate script to install, no configuration required, and no data leaving your Webflow environment to be processed elsewhere. You can access it directly from your site dashboard.

Analyze is particularly useful for understanding which pages are driving the most traffic, which referral sources are sending visitors, and how content is performing over time. You can use it to spot trends — pages that are gaining traction, traffic drops that might indicate an issue, or sources that are consistently delivering quality visits.

It also integrates with Webflow's other products. If you're using Webflow Optimize for A/B testing, Analyze can surface data about how different variants are performing in terms of traffic and engagement.

For teams that need deeper analytics or specific integrations — like Google Analytics 4 or custom event tracking — Analyze works alongside those tools rather than replacing them. It's designed to give you the essentials, fast, right where you're already working.