Props

Props are the customizable settings exposed on a reusable component, letting you change its content, styling, or behavior in each instance where it's used, without editing the component's underlying design. The term comes from “properties,” and it's used broadly across component-based design and development tools, not just one platform.

In Webflow, this shows up as Component props, which you can bind to element settings, inner text, visibility, or even values passed into other nested components. Change a prop on one instance of a component, and only that instance updates, while the component itself stays intact everywhere else it's used. You can also define and update props through an AI agent connected via MCP.