SEO fundamentals

Login with your Webflow account to track your progress

SEO fundamentals

An overview of search engine optimization (SEO) fundamentals and best practices — learn how to optimize your content from the start.

We’re transitioning to a new UI, and are in the process of updating our Webflow University courses and videos.

Launching your site is one thing, but making sure people can find you on the web is a different ballgame. The world of search engine optimization (SEO) can be a tough and intimidating field to break into. This course offers an overview of SEO basics, like verifying your site with Google, managing your indexing status, and best practices to keep your "link juice" flowing as your site evolves.

Table of contents

1

Getting started

Coming soon

1

Paid vs. organic search

Paid vs. organic search

Coming soon

1

Google site verification

Google site verification

Coming soon

1

Google Analytics

Google Analytics

Coming soon

1

301 redirects

Coming soon

Progress

0%

Details

Beginner

13m

4

Lessons

Assets & links

Continue learning

Web elements

A comprehensive look at the building blocks and elements Webflow puts at your fingertips — start designing websites visually, with confidence.

Landing page generator for Ryan Reynolds

Learn how to build a dynamic landing page generator in under 30 minutes.

Figma to Webflow

Learn the entire design process from idea to final output as we take you through Figma, Cinema 4D and Octane, and Webflow.

Freelance web design boot camp

The Freelancer’s Journey is a free, comprehensive course to help you build a successful, fulfilling freelance career in web design.

CSS styling

Take a closer look at all the creative styling possibilities that CSS offers. Learn how to style elements visually, with the power of Webflow.

Web animations with After Effects & Lottie

Create animations in Adobe After Effects — the industry standard for motion graphics. Embed and animate them in your Webflow site.

Webflow 101

Introducing Webflow 101, the ultimate course to learn the fundamentals of web design and development.

CSS grid in Webflow

An overview of CSS grid. Use the grid layout in Webflow to get more control over your designs and create powerful, responsive layouts — faster.

Full site build

Learn how to design and develop a CMS-driven website built around the needs of your client and their audience — and execute a successful launch.

Ultimate web design course

From the fundamentals to advanced topics — learn how to build sites in Webflow and become the designer you always wanted to be.

CMS & dynamic content

Learn how to use Webflow CMS to build completely custom websites powered by dynamic content, and define your content's structure and style.

Client's guide to the Editor

This is the Client's guide to the Webflow Editor. Share these lessons to get your clients up and running.

Accessibility on the web

Learn about accessibility on the web and how to create inclusive and accessible sites without writing code.

Webflow Ecommerce

Learn how to build and design your Webflow Ecommerce store. Customize every detail and launch a fully functional online store — without writing code.

Interactions & animations course

Learn how to animate multiple elements managed on a single timeline — bring your designs to life with rich, sequenced interactions and animations.

Moving your business online

A free course on how to take your business online. Serve more clients and generate more revenue in this new environment.

Localize your site in Webflow

Learn how to localize a site for different languages and regions. Translate text, customize and manage content, and optimize SEO settings, so your site reaches a wider audience.

21-day design portfolio course

Build and visually design a full portfolio website within the span of 21 days.

CSS layout & positioning

Dig into the world of HTML and CSS layouts — learn how they work together and get an overview of display properties like inline block and flexbox.