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SEO fundamentals

Start off the year with a 21-day portfolio challenge

Beginner
8min

Launching your site is one thing, but making sure people can find you on the web is a different ballgame. The world of search engine optimization (SEO) can be a tough and intimidating field to break into. This course offers an overview of SEO basics, like verifying your site with Google, managing your indexing status, and best practices to keep your "link juice" flowing as your site evolves.

An overview of search engine optimization (SEO) fundamentals and best practices — learn how to optimize your content from the start.

Yes, this course is from the future.

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  • A new site to launch
  • Google Search Console account
  • Google Analytics account

Lessons in this course

Getting started

The challenge

Challenge
Day
Be a website hero
01
The ultimate navbar
02
Magical CMS layout
03
Formulate leads and science
04
Virtual shoes for your site
05
Hello, it's responsiveness
06
Show off your project pages
07
Project pages working everywhere, anywhere
08
The optimum contact page
09
Show us your contact page
10
Test your Open Graph settings
11
Shine a light
12
Bring your portfolio to life
13
Lost, but never forgotten
14
Password-protected
15
Practice accessibility
16
Share your design in progress
17
Ready, set, publish!
18
Portfolio verification
19
Update your CMS
20
Showcase your portfolio
21

Summary

Course progress

Nice job, we did some time travel into the future and it is looking amazing!

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Launching your site is one thing, but making sure people can find you on the web is a different ballgame. The world of search engine optimization (SEO) can be a tough and intimidating field to break into. This course offers an overview of SEO basics, like verifying your site with Google, managing your indexing status, and best practices to keep your "link juice" flowing as your site evolves.

Ready to get certified?

Once you’ve completed the Webflow Expert Certification Course, you’re all set to take the next step in becoming a Webflow Expert. Please note: passing the Expert exam does not guarantee entry into the Webflow Expert program.

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Course outline

Getting started

Related courses

SEO fundamentals

4
Lessons
Getting started
Getting started

Paid vs. organic search

For the vast majority of search engines, search engine results pages feature two different forms of results:

  1. Paid search results, or ads
  2. Organic search results, which are ranked by relevance and, to an extent, reputability

In this video, we'll go into more detail on the difference, and how the two types can impact your marketing efforts.

Transcript
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Google site verification

Verifying your site with Google is a key early step in your SEO efforts as it allows you to verify ownership of a website, so you can use the Google Search Console tools like indexing. In this video, we'll show you how to quickly verify your site with Google.

Transcript
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Google Analytics

Google Analytics gives you valuable information about user behavior on and interaction with your website. It includes powerful metrics like how many users and pageviews a site is getting, where your traffic is coming from, how long people stay on the site, and how many of them are leaving the page without clicking other links (bounce rate).

This helps many businesses figure out where to invest marketing dollars and measure the effectiveness of marketing campaigns.

In this video, we'll show you how to set up Google Analytics for your Webflow sites so you can take advantage of these powerful tools.

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301 redirects

301 redirects allow you to permanently route traffic from an old to a new URL and avoid the dreaded 404.

Transcript
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Requirements

  • A new site to launch
  • Google Search Console account
  • Google Analytics account
Clone this project
Use this version to clone the completed project
Clone this project
Blank pages without hitting page limits

Directed by

McGuire Brannon

Director of Education

Produced by

McGuire Brannon

Director of Education

Written by

McGuire Brannon

Director of Education

https://twitter.com/mcguirebrannon

Article by

Anna Kelian

Learning & Development Coach

Edited by

McGuire Brannon

Director of Education

Designs by

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