Summary

Launching your site is one thing, but making sure people can find you on the web is a different ballgame. The world of search engine optimization (SEO) can be a tough and intimidating field to break into. This course offers an overview of SEO basics, like verifying your site with Google, managing your indexing status, and best practices to keep your "link juice" flowing as your site evolves.

Lessons in this course

Getting started

Coming soon

Paid vs. organic search
1:34
Coming soon

Google site verification
2:59
Coming soon

Google Analytics
1:56
Coming soon

301 redirects
2:39
Coming soon

SEO fundamentals

4
Lessons
Getting started

Getting started

Coming soon

Coming soon

Coming soon

Coming soon

Coming soon
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!

Paid vs. organic search

For the vast majority of search engines, search engine results pages feature two different forms of results:

  1. Paid search results, or ads
  2. Organic search results, which are ranked by relevance and, to an extent, reputability

In this video, we'll go into more detail on the difference, and how the two types can impact your marketing efforts.

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Transcript

Google site verification

Verifying your site with Google is a key early step in your SEO efforts as it allows you to verify ownership of a website, so you can use the Google Search Console tools like indexing. In this video, we'll show you how to quickly verify your site with Google.

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Clone this project
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Transcript

Google Analytics

Google Analytics gives you valuable information about user behavior on and interaction with your website. It includes powerful metrics like how many users and pageviews a site is getting, where your traffic is coming from, how long people stay on the site, and how many of them are leaving the page without clicking other links (bounce rate).

This helps many businesses figure out where to invest marketing dollars and measure the effectiveness of marketing campaigns.

In this video, we'll show you how to set up Google Analytics for your Webflow sites so you can take advantage of these powerful tools.

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Transcript

301 redirects

301 redirects allow you to permanently route traffic from an old to a new URL and avoid the dreaded 404.

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Transcript

Requirements

  • A new site to launch
  • Google Search Console account
  • Google Analytics account

Directed by

McGuire Brannon

Director of Education

Produced by

McGuire Brannon

Director of Education

Written by

McGuire Brannon

Director of Education

https://twitter.com/mcguirebrannon

Article by

Anna Kelian

Learning & Development Coach

Edited by

McGuire Brannon

Director of Education

Designs by

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