Test your knowledge

Let's check what you learned.

Test your knowledge

What is conversion rate optimization (CRO)?

A strategy for driving more traffic to your website by increasing ad spend.

The process of making improvements to your site to increase the number of visitors who take actions aligned to your business goals.

A technique for lowering your website’s bounce rate by adding more pop-ups and notifications.

A method for automating customer service responses to improve user experience.

That's Correct!

Conversion rate optimization (CRO) focuses on refining your site to encourage more visitors to take meaningful actions, like signing up or making a purchase.

Oh no! That's wrong!

CRO isn’t about traffic, automation, or pop-ups—it’s about improving your site’s experience to increase the percentage of visitors who complete key actions.

Test your knowledge

Which one of these does not belong as part of a CRO strategy?

Identify a problem – Use data to hone in on a problem that could be solvable through changes to your website.

Form a hypothesis – Develop an if—then—because statement. If [website change], then [impact or result], because [user need met or problem solved].

Brainstorm ideas – Determine which changes to website design, copy, or user experience could help prove your hypothesis (and lead to greater conversions).

Expand audience segments – Broaden targeting parameters to attract a more diverse set of visitors and increase conversion opportunities.

That's Correct!

While audience segmentation is useful for marketing, CRO is about optimizing the experience for existing visitors—not just bringing in a broader audience.

Oh no! That's wrong!

CRO isn’t about casting a wider net—it’s about making data-driven changes to improve how current visitors engage and convert on your site.

Test your knowledge

Which of the following best illustrates an effective use of website personalization?

Showing different variations of a homepage based on a visitor's entry source, such as organic search vs. direct navigation.

Randomly displaying different versions of a webpage to all users to test which one performs best.

Ensuring every visitor sees the same version of the website for brand consistency, regardless of their behavior or attributes.

Prioritizing site-wide aesthetic changes, such as updating colors and fonts, to make the site feel more modern.

That's Correct!

Personalization is about tailoring the website experience based on visitor attributes—like traffic source, device type, or behavior—to improve engagement and conversions.

Oh no! That's wrong!

Not quite! Personalization isn’t about random testing, strict uniformity, or just visual design updates—it’s about delivering targeted experiences to specific audience segments based on data.