AI is changing how people discover brands and that means the way we measure visibility has to change too. In this lesson, you’ll learn how to track and analyze AI-driven traffic from tools like ChatGPT, Google’s AI Overviews, and other large language models using Webflow Analyze. We’ll walk through how to interpret sessions and conversions from AI referrals and how to use those insights to refine your AEO (Answer Engine Optimization) strategy.