Title tags and meta descriptions

Meta titles, also called "title tags", and meta descriptions may seem small, but they’re often the first thing people and bots notice about your site. They help search engines and answer engines understand what your page is about, improve how your content shows up in results, and even increase your chances of being chosen as the answer.

So, where do you set them up in Webflow and how do you write meta titles and descriptions that actually work? Let’s run through this.

In Webflow, over in the Pages panel, open the Settings for your page. When you scroll down, you'll see where you can enter your Meta title and Meta description. Here, you can write your own meta title and description manually or you can use Webflow AI to generate them automatically from your page’s content.

But don’t just set it and forget it. Take a moment to review and edit what it generates. Make sure it captures your brand, accurately represents what's on the page, and highlights the questions people are asking.

Once your title and description look good, click Save. And when you've set meta titles and descriptions for all of your pages, make sure you publish your site.

Now, a few best practices.

Start with clarity. Instead of cramming in keywords, focus on accurately describing what’s on the page. Keep your meta title short  — around 50 to 60 characters — and your meta description concise, — between 150 to 160 characters. Include your most important keywords, but make sure it still reads naturally, something a real person would want to click on.

Second, make sure every page has its own title and description that accurately reflect its content. Unique metadata helps AI and search engines understand your site’s structure and what each page is about.

Third, think about intent and the questions people would ask about your brand. Would your title and description make them confident that your page includes the result they’re looking for?

Finally, make them compelling. You want people to choose your pages, so your meta titles and descriptions should connect directly to the prompts and questions your potential customers are asking when they’re learning about your brand.

Strong meta titles and descriptions help search engines understand your content, help AI answer engines cite your brand, and ultimately make your pages more clickable. Because when you describe your content clearly to both people and machines, your brand has a better chance of being the answer.