SEO tools in Webflow

SEO tools in Webflow give you control over how your site appears in search engine results, directly from within the Designer and site settings. In this video, we'll look at the main SEO controls available in Webflow and how to use them.

Title tags and meta descriptions are the foundation. Every page in Webflow has SEO settings where you can set the page title — what appears in the browser tab and in search results — and the meta description, which is the snippet of text shown beneath the title in search results. Both can be set from the Page Settings panel.

For CMS collection pages, you can make title tags and meta descriptions dynamic — pulling from CMS fields so each page in the collection gets its own unique, relevant title and description automatically.

Open Graph settings let you control how your pages appear when shared on social media — the image, title, and description that show up in link previews on platforms like LinkedIn and Twitter. These are also configurable per page and per CMS item.

Webflow also supports automatic sitemap generation. Your sitemap.xml is created and updated automatically as you add and publish pages, which helps search engines discover and index your content.

301 redirects can be managed from your site settings under Redirects. This is important any time you change a page's URL — the redirect tells search engines and visitors that the page has moved permanently, preserving any SEO equity the old URL had built up.

And the Audit panel in the Designer surfaces common SEO issues like missing alt text, missing meta titles, and skipped heading levels, so you can catch and fix them before publishing.