Webflow University Pro
Analyze & Optimize

Analyze & Optimize

Move from insight to impact with Webflow Analyze and Optimize.

Duration
35
m
Level
Beginner

Features

Site performance
Optimize
Analyze

Audience

Designer
Marketer
Abstract dark illustration with glowing red hexagonal concentric lines forming a geometric pattern from the center.

What you’ll learn

Understand behavior. Improve experience.

In this step-by step session, you'll learn how to use Webflow Analyze alongside Webflow Optimize to achieve continuous improvement of your site's performance.

We'll walk through how to understand visitor behavior, identify opportunities for optimization, and run structured experiments to increase engagement and conversions.

Real-world outcomes

The practice methods

  • Enable and interpret Webflow Analyze data, including traffic trends, clickmaps, scroll depth, and goals
  • Define clear problem statements and testable hypotheses
  • Identify high-impact optimization opportunities using engagement and conversion signals
  • Build and launch optimizations in Webflow Optimize

Before you start

This session is designed for marketers and designers who manage CRO programs and analytics on their website. While prior CRO knowledge is helpful, it is not required. Familiarity with the Webflow Designer and general site analytics will help you get the most out of the session.

There are no prerequisites for this session. However, if you want a head start, we recommend checking out the following courses:

FAQs

Do I need to “complete” anything prior to taking the session?

There are no mandatory prerequisites, but some sessions may recommend Webflow University courses to review ahead of time. These suggestions provide a helpful foundation and make it easier to grasp concepts covered in the session.

You’ll find any recommendations listed in the session details above.

What platform do you use to host sessions? Do I need to install anything before?

Sessions are hosted on Zoom. You can view the on-demand session directly from your browser (no download required).

Are sessions public?

Webflow University Pro sessions are only available to Webflow customers with Team, Scale, or Enterprise plans.

Need help?

Wondering about sessions, topics, or how it all works? Drop us a line at [email protected].

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