Static vs. dynamic content

By now, you’ve seen how static and dynamic content serve different roles in a Webflow project.

• Use static content for one-off pages or elements that don’t need to scale — like your homepage hero or a custom landing page.
• Use dynamic content for anything that follows a repeatable structure and needs to scale — like blog posts, projects, or team members.

The CMS lets you manage dynamic content efficiently and design flexible layouts that stay in sync automatically.

Reminder: When your content needs to be reused, frequently updated, or templated, dynamic content and the Webflow CMS are the right tools for the job.

Structure of the Webflow CMS

The Webflow CMS organizes your content in a structured, scalable way. Here's a quick review of the building blocks:

• Collections: Groups of related content (e.g., blog posts, team members, or projects). Each Collection acts like a mini-database.
• Collection items: Individual entries within a Collection (e.g., each blog post or team member).‍
• Collection fields: Custom fields that define the type of content each item contains (e.g., name, image, bio, date, etc.).

Creating and customizing Collections

Every Collection includes two required fields by default: a Name field and a Slug field. The Name field helps you title and identify each item, and the Slug field creates a unique identifier for each item. The slug is automatically generated from the Name, but you can edit it manually.

From there, you can define the structure of your Collection by adding custom fields that match your content needs. Field types can include:

• Plain text, rich text, or images
• Colors, numbers, or dates
• Option fields or references to other Collections

Designers with the right permissions can define these frameworks. Content editors or marketers can then populate and manage the content within them. You can always go back to update, add, or remove fields as your content needs change.

Tip: Before creating a Collection, map out your content structure. What fields will each item need? Planning ahead helps avoid refactoring later.

Adding and managing content

Once your Collection is set up, you can start adding content:

• Use the CMS panel to create individual items
• Populate each field with relevant content
• Save items as drafts or choose from various publishing options to publish immediately or at a later time

Tip: Don’t have content ready yet? You can generate sample items when creating your Collection. These placeholder items make it easy to start designing your layouts right away — and you can always replace them later with your actual content.

Updating content at scale

The Webflow CMS offers flexible methods for updating content — from quick, manual changes to programmatic workflows:

• Edit individual items from the CMS panel
• Preview and edit dynamic content directly on the canvas
• Use CSV imports for bulk uploads
• Automate workflows with Webflow’s CMS APIs or Apps from the Marketplace

Next up: Designing with CMS content

Now that you’ve reviewed how to structure and manage CMS content, it’s time to explore how to connect that content to your site’s design. In the next lessons, you’ll learn how to use Collection Lists and Collection Pages to display your dynamic content on the front-end.

Click Complete & continue in the Course progress box to learn how to use CMS content in your designs.