How to approach your AEO strategy
You know that SEO and AEO are critical to your website's success. And you've focused on SEO for years. But how do you get started with AEO? And do you need a new team or skillset to do good AEO? In this lesson, we cover how to think about and develop an effective AEO strategy for your site.
Video transcript
Answer Engine Optimization, or AEO, is the practice of optimizing your content so that AI-powered answer engines — like ChatGPT, Claude, Perplexity, and Google's AI Overviews — are more likely to surface, cite, or summarize it when users ask relevant questions.
Traditional SEO focuses on ranking in search engine results pages. AEO shifts the focus to being the answer — having your content directly referenced or quoted by AI systems when they respond to user queries.
The fundamentals of good AEO overlap significantly with good content strategy: be authoritative, be clear, answer questions directly, and structure your content so it's easy to parse. AI systems tend to favor content that is well-organized, uses clear headings, provides direct answers early, and comes from credible sources.
Some specific things that help with AEO: writing content that directly answers common questions in your space, using structured data and schema markup to help AI systems understand your content, keeping your site technically healthy so it's easily crawlable, and building topical authority by covering subjects in depth rather than superficially.
In this course, we'll go deeper into each of these areas and look at practical ways to optimize your Webflow site for AEO — from how you structure your pages to how you think about your content strategy.
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