SEO & AEO in Webflow
Strengthen your site for SEO and AI discovery.
Features
Audience
What you’ll learn
Search is evolving — but strong SEO foundations still matter.
In this step-by step session, you will learn about modern SEO fundamentals and the emerging discipline of Answer Engine Optimization (AEO) in the context of Webflow. Participants will learn how to configure site-level SEO, optimize page-level SEO, and understand how AI-powered search systems interpret and surface content.
The session emphasizes scalable Webflow patterns that support discoverability, accessibility, performance, and AI readiness.
Before you start
This session is designed for marketers, designers, and developers who manage websites or content in Webflow. While prior SEO knowledge is helpful, it is not required. Familiarity with the Webflow Designer and site settings will help you get the most out of the session.
There are no prerequisites for this session. However, if you want a head start, we recommend checking out the following course:
Ready?
FAQs
Do I need to “complete” anything prior to taking the session?
There are no mandatory prerequisites, but some sessions may recommend Webflow University courses to review ahead of time. These suggestions provide a helpful foundation and make it easier to grasp concepts covered in the session.
You’ll find any recommendations listed in the session details above.
What platform do you use to host sessions? Do I need to install anything before?
Sessions are hosted on Zoom. You can view the on-demand session directly from your browser (no download required).
Are sessions public?
Webflow University Pro sessions are only available to Webflow customers with Team, Scale, or Enterprise plans.