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Glossary
Translation memory

Translation memory

Translation memory is a database of previously translated text that gets reused when the same source text appears again. Matching segments are pulled from storage instead of retranslated, which saves time and cost and keeps wording consistent across pages and languages.

Webflow applies translation memory automatically with agentic translation, reusing an existing translation when the source text, language, and settings are unchanged. That way continuous translation doesn't spend words on content that hasn't changed, and there's nothing to set up. It's one piece of keeping a localization workflow efficient.

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Other glossary terms

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Responsive design

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Responsive web design (RWD) is a web development and design approach to create websites, applications, and user interfaces (UIs) that display and function effectively on any device or screen size.

Website name

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A website name, or domain, is the title of a website that appears in the browser tab and search engine results.

Authorized applications

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Third-party applications that you've given access to your personal and/or website data.

Hotlink

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A hotlink — also known as a remote or inline link — is a hyperlink that directs to a resource, such as an image or a file, without the owner’s explicit permission.

Object-oriented programming (OOP)

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Object-oriented programming (OOP) is a programming approach that organizes code into self-contained units of data, functions, and behavior.

Switch field

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Available in CMS Collections. This field offers you a powerful filtering tool for Collection items. For example, you could create a switch labeled "Featured?" for Blog Posts, and then switch on the toggle to showcase particular posts.

End user

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An end user is an individual or group who directly interacts with a particular product, service, or user interface (UI), such as a website or application.

AEO

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AEO (Answer Engine Optimization) is the practice of optimizing content so it gets surfaced and cited by AI answer engines like ChatGPT, Claude, and Gemini, the AI-era counterpart to traditional SEO.

XML sitemap (sitemap.xml)

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An XML (Extensible Markup Language) sitemap is a text file that lists a website's pages to help search engines crawl and index them.

Deprecated

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Deprecated HTML tags are old tags replaced by updated alternatives in modern web design and development.

Agent Instructions

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Agent Instructions are skills and rules that tell an AI agent how to work within a Webflow site or Workspace.

Optimization

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Optimization is a systematic approach to improve a website's appearance, functionality, and visual appeal to enhance the user experience, improve search engine rankings, and achieve business objectives.

Checkout process

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The checkout process in ecommerce is the process that online customers go through to complete a purchase.

Minimized CSS

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A method of lowering the file size of your stylesheet(s) by removing all white space from your CSS files.

Right margin

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Right margin is a CSS property that defines the space between the right edge of an element and its surroundings.

Subdomain indexing

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When a search engine crawls your site's Webflow subdomain (e.g., your-site.webflow.io).

Primitive

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A primitive is the simplest JavaScript data type, representing fundamental values that do not encapsulate any object, method, or property.

Display: none

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Display: none is a CSS property that hides website elements. This code tells the document flow to ignore the element entirely, making it invisible.

Button

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A button is an interactive element that facilitates user actions.

AI credits

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AI credits are the metered unit used to track usage of AI-powered features, with usage typically visible by user, project, or date range.

Publish site

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The act of updating your live site to reflect new design changes.

Redo

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To move forward one step while making changes to a Webflow site.

Translation memory

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Translation memory is a database of previously translated text that is reused when the same source text appears again, saving time and keeping wording consistent across pages and languages.

Form block

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Form blocks allow you to add form elements to a website, including appointment booking, surveys, applications, polls, and contact forms.

Unpublished change

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A change that has been made in the Webflow Editor but will not appear on the live website until it’s published. You can track any unpublished changes on the bottom right of the Editor toolbar.

Accessibility tree

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A webpage’s accessibility tree indicates which parts of the page are compatible with assistive technologies such as braille displays, screen readers, and voice commands.

Closing tag

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A closing tag is an instructional piece of code that ends a section of page content in HTML.

BigInt

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BigInt, which stands for “big integer,” is a JavaScript data type. JavaScript uses data types to decide how to treat a piece of data.

Call-to-action (CTA)

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A call-to-action (CTA) is a website feature that prompts visitors to perform a specific action.

Interpolation

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Interpolation is a mathematical process that estimates and creates new values based on known values and their relationship.

Free plan

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The perfect Webflow subscription for getting started, giving you access to all Designer features, so you can start building a site right away.

Date/Time field

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A field available in CMS Collections. This field lets you display a date and time in a Collection and/or Collection item.

Cryptographic hash function

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A cryptographic hash function takes an input message of any length, such as a file, message, or password, and uses a mathematical formula to produce a fixed-size output (hash).

Minified code

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Minified code refers to the process of removing unnecessary characters and whitespace from the source code file without affecting its functionality.

Editor toolbar

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The toolbar that appears at the bottom of the Editor. From here, you can access the various Editor panels to manage page settings, dynamic content, forms, and your Editor account. You can also see and publish the changes you make through the Editor.

Position section

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A section in the Style panel that houses CSS properties related to the positioning of an element.

Display property

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Display properties operate like instructions that tell a browser how to display the different parts of a webpage. You can customize an element’s appearance and layout by changing its display property.

Page settings

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You can manage your site pages within Page settings. Here, you can rename, duplicate, delete, or save pages as drafts. You can also set SEO, Open Graph, and site search settings, as well as insert custom code. Additionally, you can set RSS settings for Collection pages.

Maximum height (max height)

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The “max-height” CSS property defines an element’s maximum height.

Empty state

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The state displayed when a Collection contains no Collection items, which gives you the opportunity to design for a situation where there's no content to display. Check out the Empty States blog for inspiration.

CRUD

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CRUD stands for Create, Read, Update, and Delete — the four basic operations all software applications should perform.

Asynchronous

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Asynchronous programming is an approach where programs simultaneously run multiple operations independently without waiting for previous tasks to complete.

BiDi

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BiDi stands for bidirectional. When a document is BiDi, it supports text that reads from right to left and left to right.

Collection limits

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By default, Collection lists display all items in a Collection, but you can add limits to control the number of Collection items that display.

Cloneable site

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Cloneable sites are open source (made available under the CC0 (“no rights reserved”) license). When you enable cloning, you allow any user to copy, modify, and use any part of your site for personal or commercial purposes.Sites with cloning turned off do not give others access to copy your site or open it in the Designer.

Entity

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An entity is a representation of a special character that causes syntax conflicts in HTML (Hypertext Markup Language).

Unbranded form submission notification

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Form submission notifications that have no reference to Webflow (e.g., notifications sent from “[email protected]” instead of “[email protected]”).

Literal

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In JavaScript, literals are fixed values written directly into the code.

Field label

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A field label is descriptive text that helps users understand what information to enter in an input field on a web form.

Forms section

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A section of the Add panel that houses form elements like inputs, checkboxes, and radio buttons.

HyperText Markup Language (HTML)

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A standard markup language that web browsers use to display websites.

Webflow Support

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The place to go when you need help using Webflow.

X-Ray mode

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A grayscale view of your site’s canvas that visually displays each element’s border, margin, and padding when hovered over.

Desktop breakpoint

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A breakpoint, or media query, is the width at which a website’s design and layout adjust to fit screens of different sizes. When designing in Webflow, breakpoints for smaller devices inherit styles from the base — or desktop — breakpoint by default.

Site

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What you create in Webflow! You can publish sites to a webflow.io staging subdomain for free, export the code on a paid plan, add hosting on any paid plan, or add a Site plan to any site to connect your custom domain and unlock hosting features.

Combo class

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A combo class combines multiple classes, allowing you to apply various visual styles to HTML elements.

Left toolbar

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The vertical bar of tools on the left side of the Webflow Designer. It holds the Add panel, Symbols panel, Navigator panel, Pages panel, CMS panel, Ecommerce panel, Assets panel, Settings panel, Site Activity log, Audits, Search, Video tutorials, and Help.

Minimum height

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The min-height CSS property defines an element’s minimum height.

Return on investment (ROI)

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Return on investment (ROI) is a metric evaluating the profitability or gain of a venture.

Valid

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A valid CSS pseudo-class is a keyword that enables styling HTML elements based on their state or position in the document structure or web page.

Variable font

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A variable font is a single font file that contains multiple weights, widths, or styles, letting you adjust typography continuously instead of loading a separate file for each variant.

Application context

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An application context is a set of data that identifies an application’s tasks, where those tasks originate, and how those tasks are configured.

.htaccess

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.htaccess is a powerful configuration file that allows you to configure and control how your website functions.

Text area

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A form element that allows site visitors to enter multi-line data.

Help text

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Help text is a user interface design element that provides additional information or guidance to users to clarify which content should go in a given Collection field.

Element breadcrumbs

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A navigational aid that displays in the bottom of the Webflow Designer to help you keep track of the element you're interacting with in relation to its hierarchy.

Tabs

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A Webflow component that displays a pane of content associated with a tab menu button.

Anti-flicker

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Anti-flicker is a technique that hides content until it's ready to display correctly, preventing visitors from briefly seeing something that's about to change.

Callback function

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A callback function is passed as an argument to another function and executed upon completing the latter’s task.

Folder settings

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Allows you to manage your folders.

Image field

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Available in CMS Collections. With this field, you can upload images from your computer and use them as dynamic items in your individual Collection item.

Resource Description Framework (RDF)

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The Resource Description Framework (RDF) is a standardized framework developed by the World Wide Web Consortium (W3C) that facilitates automated data exchange between web systems and applications.

Conditional

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Conditionals, also known as conditional statements or expressions, are coding instructions that tell a program to execute an action for a certain condition.

Ancestor

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Any element that is further up the element hierarchy of the document tree. For example, the Body element is the ancestor of all elements on the Designer canvas.

Resolution

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Resolution is a metric measuring clarity and detail through the number of pixels displayed on a screen or used to render an image.

Hit

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A hit is a request to a web server from a browser for a specific resource.

Shared Workspace template

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Shared Workspace templates are templates made from your own sites. They can help you create sites with similar layouts and increase your efficiency when designing. Your Workspace members will also have access to your shared Workspace template(s).

Last published

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The last time your site was published.

JavaScript

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JavaScript is a programming language web developers use to create dynamic interactions and effects for web pages and applications.

Display: inline

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The display: inline CSS property is a display option that controls an element’s appearance and layout.

Attribute

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An attribute in HTML is a term inside an opening tag of an element, such as a font or color, that provides additional information about the element.

Receipt emails

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Email confirmations you receive upon making Webflow payments.

Pixel

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A pixel (px) is the smallest unit of measure in a digital image or display, representing a single point of color or light.

Display: block

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Display properties tell browsers how an element should behave on the page. The most common display property keyword category is display: block.

Media query

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A media query is a CSS technique that applies different styles to a website or an app based on the characteristics of the device displaying it, such as screen size, resolution, and browser viewport.

Webflow forum

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The place to go when you need help with your site's design, custom code, etc. Visit the forum.

CSS Filters

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CSS filters apply visual effects to HTML elements and their children using Cascading Style Sheets (CSS).

Meta title

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A meta title is an HTML element that defines a web page's title and appears in browser tabs and search snippets on search engine results pages (SERPs) as a clickable headline.

Web Accessibility Initiative (WAI)

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The Web Accessibility Initiative (WAI) is a World Wide Web Consortium (W3C) project to enhance accessibility for users with disabilities.

Modal window

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A modal window (or modal) is a web element that displays above all content and restricts user interaction until it’s manually dismissed.

Utility pages

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Utility pages are default, customizable templates for your site’s 404 page, Password page, and Search results page.

Empty elements

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Empty or void elements are HTML elements that don’t require a closing tag because they contain no content.

Google Universal Analytics Tracking ID

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A unique ID you can use to link your Google Analytics account to your Webflow site.

Media section

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A section of the Add panel that holds multimedia elements like images, video, and Lottie animation.

Domain

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A domain, or domain name, is the unique address that directs to a website on the internet.

Inline Frame (iframe)

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An inline frame is an HTML element that embeds an HTML document within another webpage.

ID selectors

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You can assign element IDs from the Element settings panel in the Designer. ID selectors are useful for HTML anchors, linking to page sections, or for custom code.

Required field

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You can set any Collection field as "Required," which means that a value must be added to that field in the Collection item before it can be published. The only Collection field that cannot be made required is the Switch field.

Search Engine Optimization (SEO)

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Search Engine Optimization (SEO) is a collection of strategies to enhance a website’s ranking and visibility on search engines.

Webflow branding

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A visible “Made in Webflow” badge displayed in the bottom right corner of Webflow sites. Webflow branding also appears in the site’s HTML. Learn more about Webflow branding.
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