Webflow is designed for teams. Before you start using the platform, it helps to understand who does what — and how everyone fits together.

Site roles

Webflow uses role-based access to give each person exactly what they need to do their part. There are five site roles:

• Designer — Build and maintain site experiences using the full Designer canvas
• Marketer — Create pages and launch campaigns using templates and building blocks
• Content editor — Update text, images, links, and CMS content in the editing canvas
• Reviewer — View the site and leave feedback through in-canvas comments
• Admin — Manage workspace settings, seats, billing, and access controls

How to find your role

Your role on a site is assigned by your workspace Admin. To check your role, look in your account settings or ask your Admin directly.

Your role determines what you see in the canvas. A Designer sees the full canvas with all panels available. A Marketer or Content Editor sees a more focused view. A Reviewer works primarily in comment mode. This is intentional — your view is scoped to what you need.

How teams collaborate

Webflow is a real-time shared environment. When multiple people are working on the same site at the same time, you can see each other's cursors on the canvas. Everyone is working from the same source of truth.

Comments let teammates leave feedback pinned to specific elements on the page. Comments live directly on the canvas, so feedback stays in context — no need to describe which button or which section you mean.

Publishing is controlled by permissions. Who can push changes to the live site depends on their role, keeping the process coordinated across the team.

Want to go deeper?

For a closer look at how roles and permissions work in Webflow, check out Site roles in Webflow on Webflow University.