Page loader animation
Show an After Effects animation as a placeholder before the website loads.
Full course, plus downloadable assets: https://wfl.io/after-effects-lottie
Video transcript
Page loader animation in Webflow lets you create an animated intro that plays when a page first loads, before the main content is revealed. It's used to mask the initial page render, add brand personality, or create a polished first impression.
The typical setup is a full-screen overlay element that covers the page on load. Using Webflow's Interactions, you set up a page load trigger that plays the animation — perhaps a logo fade-in, a text reveal, or a branded loading sequence — and then fades or slides the overlay out to reveal the page behind it.
Keep page loaders brief. Anything longer than 2–3 seconds tends to frustrate users, especially on repeat visits. It's also good practice to consider users who prefer reduced motion — the prefers-reduced-motion media query can be used to skip or minimize the animation for those users.
In Webflow, this is entirely achievable with native interactions, without custom JavaScript, using a combination of page load triggers and element animations.
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