WEB STRUCTURE

WEB STRUCTURE

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Element Hierarchy

Element Hierarchy

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3:57

Navigator Panel

Navigator Panel

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2:45

Structure Elements

Structure Elements

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Section

Section

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4:14

Container

Container

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2:44

Columns

Columns

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2:22

Div Block

Div Block

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3:37

Buttons & Links

Buttons & Links

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Button

Button

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14:08

Link Block

Link Block

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9:35

Text Link

Text Link

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1:16

Typography

Typography

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Heading

Heading

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Paragraph

Paragraph

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4:42

Rich Text

Rich Text

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3:52

Text Block

Text Block

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0:56

Block Quote

Block Quote

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List

List

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2:31

Media

Media

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Image

Image

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Image File Types

Image File Types

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2:22

Image Resolution

Image Resolution

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3:28

Assets Panel

Assets Panel

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3:08

Video

Video

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1:20

Background Video

Background Video

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3:15

Lightbox

Lightbox

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3:44

Forms

Forms

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Intro to Forms

Intro to Forms

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4:55

Styling Forms

Styling Forms

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2:55

Navbar

Navbar

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Navbar

Navbar

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9:38

Styling a Navbar

Styling a Navbar

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4:34

Navbar Menu Button

Navbar Menu Button

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4:51

Dropdown

Dropdown

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4:38

Pre-built Components

Pre-built Components

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Slider

Slider

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Tabs

Tabs

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4:38

Map

Map

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2:58

Social Media Buttons

Social Media Buttons

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2:49

Custom Code Embed

Custom Code Embed

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Symbols

Symbols

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3:47

new course
CSS grid landing page tutorial (36min)

Lesson info

Lesson info

Headings constitute one of the most powerful content elements on the web, since they can both influence SEO and provide structure to your content that helps readers better understand and engage with it. In this video, we'll explore: 

  1. ‍Adding, writing, and styling headings
  2. ‍Properly structuring content with headings
  3. ‍Formatting headings

Explore this project

Want to dig into the project featured in this video and see how everything is put together? We've included the full project we used when making this lesson, and we've shared the link right under this very paragraph.

View and clone this projectDownload lesson assets
Clone this projectDownload project assets

Transcript

Headings are more than just big text. Humans and search engines quickly scan through headings to determine the content on your page.

When we add a heading to our project, when we drop in a heading, we are instantly given an option to define that type of heading. Is it an H1? An H2? NH3 (which is ammonia)? An H4?

There are many different approaches to organizing your content on the web using headings. We'll double click to type our top-level heading which is usually going to be an H1.

Sometimes we can think of headings like newspaper articles. The H1 — that top-level heading — is the like the newspaper headline. It’s the first and usually the biggest thing that humans and search engines will see.

And while it might help to write keyword-rich headings, purposefully keyword stuffing — like this — is ridiculous. People don’t want to read that, and search rankings can be negatively affected by this practice. Headings should be written for humans, unique to the page you’re on.

And if we go through our other sections, H2s are like subheadings in a newspaper article.

And that continues. H3s can be put in — they can be added as an even lower-level heading. We can give humans and search engines a better idea about the content in the paragraphs below the heading.

Now like any element, we can style our headings. We can add a brand-new heading to our project by dragging it right onto the Canvas. And in this case, it can be an H2, which we can double click and type in the heading now. And for the other H2s on this page, we've already created and used a class — that's the Section Title class. And if we want to use those styles on our new H2, we can simply add it right here to our new heading. And when a class is applied to all these different headings, we can make a change on one of them — like changing the font weight — and it'll apply to each element using that class.

So, adding headings to our project: H1s which are like a newspaper headline, H2s which are subheadings, and the headings go on as we more deeply organize our content. You don’t need every level. Sometimes a simple page has just one heading — an H1. It wouldn’t make sense for a million subheadings.

And that’s it! That’s adding headings to organize our content for both humans and search engines.