Sync products to Google Merchant Center

Generate a product data feed and sync products to Google Merchant Center.

The UI in this lesson may seem different if you've enables the Style Panel Beta! This content will be updated soon!
This video features an old UI. Updated version coming soon!
This video features an old UI. Updated version coming soon!

Integrating your store’s product set to Google Merchant Center [↗] lets you keep product data, images, inventory count, and more in sync as you run advertisements on Google Shopping.

Google results displaying products that match the search query.
Show your products to relevant keywords with Google Shopping ads
In this lesson
  1. Generating a data feed to sync inventory with Google
  2. Connecting the data feed to your Google Merchant account
  3. Using your product feed to run ads

Generating a data feed to sync inventory with Google

Turn on the Google integration in your Ecommerce settings, copy the URL of the data feed, then save and close the integration settings. You can find this URL in the Designer and in the Editor, under your Ecommerce settings.

Generate a data feed to sync your products with Google.
In the Designer: Settings →  Ecommerce → Integrations → Google

Connecting the data feed to your Google Merchant account

If you haven’t already, create a Merchant Center account. Then, create a data feed to populate your products. Paste in the data feed URL you copied from your Webflow Ecommerce settings.

Resources

Using your product feed to run ads

Follow Google’s instructions to get started with Google Shopping ads and campaigns.

Resources

Browser support

Can I Use ? Data on support for the feature across the major browsers from caniuse.com.