Open Graph settings

Open Graph (OG) is a method that social networks like Facebook, Twitter, Pinterest, etc., use to pull content into content shared from a website. It's made up of three fields:

  • Open Graph Title - The text that displays as the page's title when shared. In the example below, it's the line "Help center, documentation, and tutorials | Webflow."
  • Open Graph Description - The text that displays below the title, and gives people a description of the shared page's content. In the example below, it's the line beginning "Get answers..."
  • Open Graph Image - The image that displays above the title and description.
Here's how the Open Graph data displays when someone shares the home page of our Help Center on Facebook. 

Open Graph info for static pages

On any static page (i.e., a non-CMS page), you can adjust your Open Graph information in the page's settings, which you access from the Pages panel. This information will only display for this page, so be sure to add the information for each of your static pages.

To edit a static page's Open Graph info, open the Pages panel, then click the cog icon that shows up on hover.

You can upload the images you want to use as OG image to the Asset Manager. To grab the URL of an image, click on the settings icon that appears when you hover over the image in the Asset Manager. Then, right-click on the link icon next to the asset name in the Asset Details menu and copy the link.

FAQ: Why don't you allow me to default for all pages?

Open Graph content works best when it's specific to the page being shared. For example, your home page's Open Graph content should be different than your pricing page's.

You can also match your Open Graph content to your SEO metadata by clicking the checkboxes below each Open Graph field.

Open Graph info for dynamic Collection pages

For Collection pages, you'll define a pattern that all pages in a Collection will use for their Open Graph information. That way, all Collection Items will automatically generate their Open Graph title, description, and image based on the pattern you defined.

You can edit this information in the Collection Template Page's settings, just like you did for your static pages.

What makes Collection Template pages so powerful is the ability to pull in unique information for each Collection item. So instead of manually writing the Open Graph title for each blog post, you can instead have Webflow pull that content from your post's name or title field.

Collection Template pages let you dynamically define Open Graph content, so each new blog post writes its own OG content.

FAQ: How to troubleshoot/debug Facebook Open Graph issues

Step 1. Use Facebook's Debugging tool

  1. Open a new browser tab
  2. Go to the Facebook Debugger page
  3. Enter the URL you're having trouble with

Step 2. Test your Open Graph settings

  1. Log in to your Facebook profile
  2. Paste the link from your site in a post box
  3. Double check the content that displays
You can use dynamic content in your open graph settings.