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Google verification allows you to verify ownership of a website so you can use the Google Search Console tools. These tools give you access to Google search data and allow you to submit your sitemap so that your site is indexed in Google search results.
You only need to verify your domain ownership once. Although you can verify a site multiple times, if your domain is already verified using another method, you won't need to use this method to verify it again.
If you want multiple users to verify ownership of your domain so they can access the Google Search Console, make sure that none of them overwrites any verification tokens of any other owners. It's recommended that they use another method to verify their ownership. Read Google's guide to learn more.
Adding your site to the Google Search Console
To add your site to the Google Search Console:
Go to Google Search Console — Log into your Google account if you're not already logged in. Create an account if you don’t have one.
In the field provided, type your URL and click Add a property
Now that you've added your site, you'll be taken to the verification page. Follow the steps below to verify your account.