Setting up Google Analytics

 

This video was created prior to the launch of the IP anonymization feature.

Google Analytics gives valuable information about user behavior and interaction. You can directly integrate Google Analytics into your Webflow project.

In this lesson

About Google Analytics

Google Analytics includes powerful metrics like how many users and pageviews a site is getting, how long people are spending on the site, and how many of them are leaving the page without clicking other links (bounce rate). Google Analytics also allows you to see where the traffic to your site is coming from. You can even narrow these parameters down to the city.

 

For a lot of businesses, this helps to figure out where to invest the marketing dollars and it can even help measure the effectiveness of a particular marketing campaign.

Adding Google Analytics to a project

Follow these steps to add Google Analytics to your Webflow project:

  1. Go to the Project Settings
  2. Go to the Integrations tab
  3. On the right side of the screen, click the hyperlink Google Analytics admin page.
Access the Google Analytics admin page through the Webflow Project's Settings.
Access the Google Analytics admin page through the Webflow Project's Settings.
  1. Login to your Google Account (create one if you don’t have one)
  2. Fill out the relevant information for your project (e.g. site name, site address, etc)
  3. Press Get Tracking ID and Accept the Terms of Service
 
  1. Copy the Tracking ID to your clipboard
  2. Go back to your Webflow Project Settings
  3. Paste it into the Google Analytics Tracking ID field
  4. Press Save Changes and Publish
 
Testing
To see if the integration is successful, go to the Real-Time tab and then Overview in Google Analytics. You should see yourself if you have your site open in a separate tab.
Need to know
Analytics data takes some time to gather. Insights might not be available until a day or so after they're collected.
Other resources
To track outbound links, check the Google Analytics documentation.

Enabling IP address Anonymization

Enabling IP address anonymization masks addresses of your site visitors in Google Analytics. This allows you to meet requirements by data protection authorities in some countries. It also helps you respect your own privacy policies. To enable IP anonymization:

  1. Go to the Project Settings
  2. Go to the Integrations tab
  3. In the Google Analytics section, toggle the IP address anonymization switch to "YES".
Enable IP anonymization in Google Analytics through Webflow to meet requirements by data protection authorities
Enable IP anonymization in Google Analytics to meet requirements by data protection authorities
Other resources
Learn more about IP anonymization for Google Analytics.
Learn how to integrate Google Tag Manager with Google Analytics in Webflow.